Archives | 2019

Author Archives: Greg Gitzel

Sell It..Start planning now!

Do you need to sell your yearbooks? When do you start planning? May I humbly suggest you start now? I know it sounds early, but it’s really not. Just take a couple of minutes and think about next year right now in the middle of the hustle and bustle of June. It will have huge […]

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TEAM BUILDING

In so many areas of our lives work, school and play take team effort and yearbook is no exception. Putting a strong team together for such a large publication representing the school can be a challenge especially with a diverse group of students. Rules of thumb and fun: First, make sure your students want to […]

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PLANNING AHEAD (Planning for Next Year)

“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra You’ve made all of your deadlines and your book is submitted to print! Besides your last push for sales, what else is there to do? PLAN ahead for next year! Tips to be ready: Clean Up and Organize: Clean […]

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LET’S PLAN A PARTY

If you are a Spring delivery school, your yearbook is now likely done, and you have put the stress of those final edits behind you.  Now what? You have spent hours upon hours creating your yearbook to preserve the memories of this last year at your school.   You have created a product that now needs […]

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DESIGN…

Design is a mix of creativity and technique. Great design tells a story through vivid photography and content reflecting a consistent theme throughout. The Vision: Brainstorm and choose a theme The Cover: The cover is your first introduction and should reflect your theme and feel. Use cover elements throughout the book. (folios, backgrounds, photo borders) […]

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Advisor Help

Warm weather has arrived, and if you’re a spring delivery you have either received your book or will soon. If you’re fall you’re in the thick of wrapping up the school year as well as trying to finish off your book before the break. Here are a few things (dependent on your delivery season) to […]

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March: Design Tips

Back in December, we gave you some design tips on how to create consistency in your book. Below is a spread where we’ve created common design errors – can you catch them all? Add to answer key Many images are lo-res Page number on the left-hand page is too dark, hard to read and the […]

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Thinking Conceptually

As you head into your final set of deadlines, now is as good as a time as any to start taking stock of one of the most important elements of your book, your concept. Although as you are nearing completion of your book you have no intention of making any changes to your current concept, […]

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Proofing

Nothing is more frustrating than noticing a proofing error in your final yearbook product. Proofing is a vital step in making sure your copy is top notch. While it is so essential to the quality of a great book, it is one of the more tedious tasks when it comes to completing your yearbook. Here […]

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Award Winning Tips

When people look at award winning books, most wonder what they do differently to set themselves apart from others. What is the secret recipe? Speak with any award-winning adviser and most will give you a unique cocktail of ingredients, however two always remain constant, “Hard-work & dedication”. Commitment to excellence, a few tips and willingness […]

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