Yearbooks | Team


When you work with Friesens you get a team of owners helping you create your yearbook.

Your Sales Consultant – Available to give in-classroom training sessions, work with students and make your life easier.

Your Customer Project Specialist – Provides pre-production training and tech support as well as managing your yearbook as it travels through the plant.

Advanced Technical Support – Available to help you with more detailed technical needs.

Prepress Team – This highly trained group of staff help prepare your cover and pages for the production process.

Press Room – Printing is part science and part art form. The secret to Friesens success lies in the talents of our press operators.

Bindery – Anyone can glue pages together…but our bindery team is masterful at ensuring your books are made to last.

Scan through the list below to find the Customer Project Specialist or Print Sales Consultant in your area.

Adrian Anaya Print Sales Consultant | USA | TX

I was born and raised in Sonora, Mexico (Si, hablo Español). My goal is to build great relationships among yearbook advisors and Friesens to create books that will last throughout generations.  I still remember the excitement from getting a new yearbook and reminiscing the timeless memories made throughout the school years. I am happy to now be a vessel and provide that same excitement to others.

 When I am “off the clock”, I enjoy going on walks with my girlfriend Alex and hanging out with our cats. We have three: Mac, Munchkin and Mia. I also enjoy playing different instruments and video games from time to time.

Ashley Knudsen Print Sales Consultant | USA | CA

Brad Efford Print Sales Consultant | Canada - East | ON - Brantford, London, Sarnia, Chatham, Windsor, Kitchener, Waterloo and area

I’m the Print Sales Consultant for South Western Ontario. My favourite part of the job is working with today’s talented students (aka, tomorrow’s stars) be it with photography, layout & design or journalism. I thrive on assisting my customers in creating their own yearbook masterpiece. When I’m not helping schools create great yearbooks, I love to spend time with family & friends, riding my motorcycle, photography and playing with our awesome Rottweiler, Gunner.

Caroline Foster Print Sales Consultant | Canada - East | ON - Ottawa, Montreal

Bonjour! I’m your bilingual print consultant for Eastern Ontario and the province of Quebec. My yearbook career started in the late 90’s so I am not ashamed to admit that I’m a yearbook nerd! I love beautifully designed yearbooks and I thrive to make your yearbook experience the best it can possibly be.

When I’m not driving around my vast territory working with fabulous advisors and students, I’m cheering my teenage sons at either a football or hockey game, or I’m riding my horse with my beloved Australian Cattle Dog leading me up a trail.

Coreen Lychak Print Sales Consultant | Canada - East | ON - Toronto West

I’m your Print Sales Consultant for Mississauga and surrounding area. My favourite part of the job is working with talented and passionate students and teachers. I thrive on assisting my customers in crafting their own memories into a yearbook masterpiece. When I’m not helping schools craft great yearbooks, I love to spend time amongst nature with my friends. My life long passion is basking in the enjoyment of my son.

Craig Neufeld Print Sales Consultant | Texas


As your Print Sales Consultant I want to do more than just help you build a great yearbook. I want to build a relationship with you and your students to ensure your Friesens experience is one that is unmatched.

In my spare time I enjoy playing sports and spending time with my family and friends. When I’m not at work you can find me at the golf course or the hockey rink, depending on the season!

I look forward to assisting you with your yearbook, and to provide you with a fantastic Friesens experience.

Cristian Medeiros Print Sales Consultant | Canada - East | ON - Toronto West/Hamilton/Niagara

I am the Print Sales Consultant for Mississauga, Niagara and the surrounding area. I have a background in Photography and love utilizing my skills to help schools tell the story of their year through a lens. I enjoy being able to help students and teachers create a book of memories that will last them a lifetime.

When I am not watching Formula 1, I am spending as much time as I can with my wife and newborn son. They are what keeps me going everyday and what keeps a smile on my face.

Erica Salemink Print Sales Consultant | Canada - West | BC - Vancouver

When I am not “flying” around my territory Burnaby to Mission I enjoy my lovely little family I have at home. I am a proud Momma of a brilliant little boy, which says “he’s not a baby anymore, he’s big” and a proud Stepmom of a Middle Schooler. We enjoy long slow walks up to the neighborhood park, cool dips in the knee high wading pool and I love to catch it all on camera!

Evan Kehler Project Specialist

I am the Customer Project Specialist for Ottawa/Montreal and the Maritime provinces. I am grateful to be part of such an awesome team of talented and caring people at Friesens. It is my pleasure to help you create an amazing yearbook by providing unmatched service and dependable support that you can count on from start to finish. 


When I am not assisting our customers with their books, I love spending time with my wife and family, especially in the outdoors. And you can often find me in the gym as I am passionate about health and fitness or in a hockey rink cheering on our son at his games.


Greg Gitzel Project Specialist

Hi, I am the Project Specialist for Manitoba, North Dakota, and South Western Ontario. I have spent the first 15 years of my time at Friesens working in the yearbook prepress department and then 2 years ago switched over to being a Project Specialist. My years of experience in prepress has been a great asset for me in helping my schools. I love watching a project come to completion and then seeing the printed copy.

I love music. I have played bass guitar for many years in a few different bands and had the privilege of touring Canada and a bit of the States. I love going to concerts with my family. Road trip concerts are the best! Other than music, I love sports and hanging out with my wife and two boys.

Jaclyn Toews Project Specialist

I am so thankful to be working with such an amazing and supportive group of people. I’m thrilled to help you create the yearbook of your dreams and give you all the support you need to do so. When I’m not at Friesens working, I am out on the fields farming with my husband’s family, as well as enjoying my new baby girl.

Joanne Buhr Project Specialist

I’m the Customer Project Specialist for Eastern Ontario. My favourite part of the job is working with brilliant and enthusiastic advisors and students. I thrive in assisting my customers in creating their own “work of art” yearbook when they are capturing and preserving their school events. When I’m not helping schools create great yearbooks, I enjoy curling in winter and spending time outdoors in summer with my husband James, Max (my dog), and family.

Kerry Nelson

I bring over 33 years of yearbook experience to a large portion of Wisconsin. Serving you as a print consultant is so much more than the title. I pride myself on building relationships with yearbook advisers that is based on integrity and I bring positivity and enthusiasm to the adviser and students. When I am not in schools or on the road, I enjoy all types of sports as well as fishing with my sons and grandsons. My wife, Lorrie, and I have three sons and six grandchildren which are a real blessing to us.


Kevin Peters Print Sales Consultant | Canada - West | Canada - MB (southern) | USA | North Dakota | TX

With over 12 years of experience at Friesens, I know the ins and outs of how a yearbook is made. I grew up in Altona and my father has worked at Friesens for over 40 years, so I can definitely say that printing is engraved in me. When I am not in the plant I spend my time playing baseball and hockey. I also enjoy relationships with family and friends, and creating strong bonds with my customers to help create a yearbook they can cherish for years to come.

Kyle Sassmann Print Sales Consultant | Canada - East | ON - Toronto East

My interest in yearbooks started as a student at Dunbarton High School in Pickering, which led me to enroll in the GCM program at Ryerson; a B-Tech Degree that focuses on the print industry.

I look forward to harnessing my education and work experience to partner with all of the wonderful people at Friesens and all of you Toronto East Yearbook Advisors.  Together we can create incredible pieces of work that will inspire and bring joy to you and your peers for many years to come.

Leslie Perring Print Sales Consultant | Canada - West | MB - Winnipeg, Northern Manitoba


I am an Educational Print Consultant who enjoys capturing the culture and pride of schools, while preserving history for the future. I appreciate seeing the creative side of this generation and how they strive for excellence.

On a personal note, I enjoy exploring the outdoors with my family and hounds. I hold the environment dear and seek to treat it better. I am involved on a couple of boards and committees and stay active within my community. When time permits, I can be found with my camera in hand, capturing life as it happens.

Mark Frederking Print Sales Consultant | USA | CA - Los Angeles

Mike Tomlinson Print Sales Consultant | Canada - East | ON - Toronto

I have been serving school yearbook needs in Toronto for over 25 years. I have not only partnered with many schools to create amazing yearbooks, I have also made many friendships along the way. My goal in working with your teacher, Advisor and students is to use my industry expertise and knowledge to help the yearbook team at your school create a great book the school can be proud of. The yearbook world is forever changing; I’m your guide and consultant through the entire process.

Nabil Mouallem Print Sales Consultant | Canada - West | AB - Edmonton, Red Deer, Northern Alberta

Thanks for checking in. I am a proud father of two and a husband of one. Much of my spare time is consumed by my family with Tae Kwon Do, gymnastics, school and our birds. I love playing ball hockey and if I can get my hands on it, most other sports, even if I am not very good at some. Along with that I am a board member with a couple of charitable organizations, one of which helps in and around my community and the other provides students with scholarships to aid in furthering their education.

Pam Mahood

As the Friesens local partner for Calgary & Southern Alberta, I’m excited to support schools as they create a yearbook that they will love for the years to come. Being a part of the Friesens team feels like a homecoming/dream come true for this nerd who was in multiple clubs in high school (yes, including Yearbook) and went off to a 10-year tech marketing career.


Outside of work, I love to read, spend time outdoors (whether it be winter or summer), and explore all that the world has to offer. My husband and I spend time with our pets – Miguel the dog and Mylo the cat – where he plays video games and I bullet journal on the couch.

Rod Dueck Project Specialist

I am the Customer Project Specialist for California and the western United States. Each day I come to work I have the pleasure of working with a very talented group of co-workers from our Yearbook cover design staff/Press operators and Bindery staff. When I am not at work, you will be able to find me at a ball diamond/high school gymnasium or a hockey rink cheering on my kids somewhere in Southern Manitoba.

Roland Esparza

Shawna Kisell Yearbook Print Sales Consultant | Canada - West | BC - Vancouver Island

My previous vocational background is extensive in Sales and Marketing in both Media and Retail. I wholeheartedly believe in selling and marketing products or services that I believe in and can truly see the benefit. Being a Yearbook Print Sales Consultant is a role that offers just that and more. It perfectly combines my passion for marketing and creativity, communication, connectivity and customer service. I love chatting with Yearbook teams and seeing their excitement as the book evolves.

A lot of my personal time is spent taking advantage of the great outdoors on the West Coast hiking, running, snowboarding etc. Vancouver Island is absolutely beautiful and the people are fantastic too!

Sheila Connor Print Sales Consultant | Canada - East | Atlantic Canada

My promise to you as a cherished customer is that I will do my utmost to ensure your yearbook journey is a fully rewarding and fun experience. You will feel tremendous satisfaction in creating a yearbook to be proud of both today and twenty years from now.

On a personal note I’m originally from Newfoundland and a graduate of Memorial University. My husband Paul and I are the proud parents of Liam. Our family also has an energetic border collie named Lucky. I enjoy socializing with a diverse circle of friends and a large extended family.

Shelly Townsend Print Sales Consultant | USA | California

To know Shelly is to love Shelly.  Nearly 1000 books in her 25 year career. She is your walking, talking, teaching, and loving yearbook hero. Making the yearbook is fun, tough, frustrating and rewarding.  Shelly will get you through this process better than any rep in the land, as she will improve your culture.