~ by Kevin Peters, Yearbook Project Specialist, British Columbia/Hawaii
It goes without saying, a well-organized yearbook team can make the difference between an okay book and a fabulous book. You want to find the best people with the right skills to take it to the finish line! Here’s how you can recruit and build your yearbook “dream team”:
DEFINE YOUR NEEDS
First things first, you need to know what roles you need to fill. Think about the people on the team from the past year and think about the different positions. Maybe someone deserves a “promotion”!
- Editors: These folks oversee the entire yearbook production, making sure everything is consistent and on-track.
- Photographers: They’ll be the ones capturing all the memorable moments throughout the school year.
- Writers: Crafting engaging stories, captions, and articles will be their main job.
- Designers: They’ll design the layout and visual elements of the yearbook.
- Sales & Marketing: These are the ones who will be promoting the yearbook and managing sales.
PROMOTE THE OPPORTUNITY
Once you’ve identified the roles, it’s time to get the word out. You’ll want to use a variety of methods to reach potential team members:
- Post flyers around the school in high-traffic areas. Be sure to make them bright and eye-catching!
- Use the school’s social media channels to spread the word.
- Make regular announcements during school assemblies or over the PA system.
- Enlist your faculty to talk to students about the opportunity or recommend students who they feel would be a great fit.
HOST AN INFORMATION SESSION
Organize an info session where interested students can learn more about the yearbook team and the roles available. This is a great opportunity to answer questions and get kids excited about joining the team. Be sure to highlight the benefits of being part of the team, like gaining valuable skills, making new friends, and leaving a lasting legacy at the school.
ENCOURAGE DIVERSE PARTICIPATION
A diverse yearbook team can create a more inclusive and representative yearbook. Encourage students from all grades and backgrounds to join. This diversity will make sure the yearbook includes a wide range of perspectives and content, making it relatable to all students.
CREATE A WELCOMING ENVIRONMENT
A positive and welcoming environment is crucial for a successful yearbook team. Encourage creativity and make sure everyone feels involved in the process. Schedule regular meetings to keep everyone on track and to foster a sense of community. And most importantly, keep it fun!
Recruiting a school yearbook team may seem like a daunting task, but with these tips you’ll be well on your way to assembling a group that can create a yearbook that will be cherished for years to come.
Kevin Peters is our Project Specialist for British Columbia and Hawaii. Having worked at Friesens for 20 years, Kevin has gained immense knowledge of the ins and outs of how a yearbook is made. He enjoys creating strong bonds with customers to help them create a yearbook they can cherish for years to come. In his personal time, Kevin enjoys sports, the outdoors, and spending time with family and friends.
