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Best Wishes, Fred!

| Books

~ from Ryan Hildebrand, Senior Vice-President of Trade Books

After more than four decades of dedicated service to Friesens and the publishing industry, Fred Cheetham will be retiring from Friesens Corporation effective November 30, 2025.


Fred began his journey with Friesens in April 1983, serving as a sales representative in Toronto. Prior to joining Friesens, he worked in the publishing industry.


Over the years, Fred has played a pivotal role in building strong relationships, driving growth, and contributing significantly to our success. Fred’s professionalism and commitment have left a lasting impact on our company and the many customers he has worked with.


Rob Tucci, as many of you know, has worked at Friesens for the past 15 years as an Ontario sales representative. He brings a wealth of knowledge and expertise along with a customer focused approach. I am excited to announce that he will be taking over for Fred to serve our customers in this region.


Please join us in celebrating Fred’s remarkable career and wishing him all the best as he begins this well-earned next chapter.

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