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Tim Hortons Smile Cookies

| Community

There’s nothing quite like the smell of freshly baked cookies…until you realize those cookies will also help support your community! Tim Hortons’ annual Smile Cookie campaign is back in Canada, spreading cheer and support to local charities. Running until May 5, this initiative will direct 100% of its proceeds in Friesens Corporation’s home of Altona, Manitoba, to the Altona & Area Family Resource Centre!

The AAFRC is an important organization in the area, serving Altona, Gretna, Rosenfeld, Emerson and Dominion City by providing free parent-child programming for preschoolers and their parents. Formed in 1998 by a passionate group of individuals working in education, health, and family services, the AAFRC has grown and evolved to provide opportunities and resources for our local families to help them thrive.

Senior VP of Books, Byron Loeppky, enjoying a Smile Cookie

Friesens Corporation participated in the Smile Cookie campaign by purchasing cookies for all employee-owners on April 30 and May 1, with the full cookie purchase going directly to the Altona & Area Family Resource Centre.

“We’re proud to support Tim Hortons Smile Cookie campaign,” says Chad Friesen, CEO. “This was a double win as our company helped bring Tim Hortons to Altona and we are also a regular supporter of the Altona and Area Family Resource Centre. Our employee-owners enjoyed cookies while we support two great organizations.”

There’s still time to participate in the Tim Hortons Smile Cookie campaign. Simply visit any Tim Hortons location, order through the Tim Hortons mobile app for delivery, or pre-order online at Each Smile Cookie is not only delicious, but also a tangible contribution to the well-being of fellow community members!