Books | Team

Greetings and welcome to Friesens Corporation, Book Division

If this was a professional sports team I would be akin to the General Manager. In other words hire the best coaches, (Sales Managers) give them the players they need (Account Managers) and then stay out of their way!!

Below you will meet the group that makes up one of the best, if not the best team in the industry. Some companies believe in centralizing their sale force close to the home office, at Friesens we do not. Our representatives live and work in the regions they serve. They are involved in the publishing community where they live. This to us is a critical value proposition.

In every biography, you will see a strong and lasting commitment to customers, books, and publishing. They are a group of experts with the experience and sound judgment needed when helping you with your print needs.

Many of the biographies also hint a little in what drives these folks in their off time. As a company with strong community and family values, this is equally important to us.

I reside near the plant on the outskirts of Altona, living on a seven-acre farmyard with my wife, Debbie, of 35 years. It is here we can indulge in our passion for vegetable gardening, woodworking, and furniture refinishing. We are avid campers, fly fishers and canoeists. When away from Altona we love to hit the highway and see what North America has to offer. Our three children are grown and independent so we are beginning to define what an empty nest means.

Thanks for stopping by and we look forward to helping you.


Doug Symington

General Sales Manager & Director

Phone: 204.319.8127



Alan Wujciak Friesens America | New York-Mid Atlantic (NY, NJ, PA, MD, DE)

Hello, my name is Al Wujciak. I have over 20 years of experience in the printing industry with the last 10 in book manufacturing. I’m covering the New York and New Jersey metropolitan areas. I am a born New Jersey boy who enjoys all sports to both watch and participate. I am a graduate of The University of Notre Dame. I live in North Jersey with my wife Erin and 3 kids, Alex, Connor and Megan.

If there’s anything I can ever do for you please don’t hesitate to reach out and ask.

Alan Wujciak
West Caldwell, NJ
Phone: 201.294.4684

Aron Friesen

Aron Friesen Customer Service Representative

Aron Friesen
Phone: 204.319.8130

Brad Schmidt

Brad Schmidt Technical Support Specialist

Brad Schmidt
Phone: 866.324.6401 x. 135


Dominic Papineau Canada | Quebec

It is such a pleasure and an honour to be working for Friesens. I have spent over 17 years in the printing industry in Quebec, during which time book printing has become second nature to me. Today, this experience allows me to enjoy a happily balanced family and professional life.

After several years working in the sector, book printing remains my driving passion. I will be delighted to help you throughout the production process in developing, instructing, directing and following the progression of this new printed work – your book.

Vous pouvez toujours me joindre aux adresses et numéros suivants / Feel free to contact me at the following addresses or phone number:

Dominic Papineau
Mascouche, QC
Phone: 514.228.3193


Donovan Bergman Canada | Central (AB, SK, MB, NT, YT, NU, NW-ON)

A born and raised Altona boy, I went to Winnipeg for my post-secondary education graduating with a diploma in business administration from Red River College and followed that up with a commerce degree from the University of Manitoba .

I joined the Friesens team in 2002 working as a customer service representative for two years, left the company for a short time and then returned to join the sales force in 2005. The territory I cover includes Manitoba, Saskatchewan, Alberta, Northwestern Ontario and the Northern Territories.

My office is based in the plant, so I get to follow my customers’ book projects very closely throughout the production process. The customer service background I have also helps my customers as we’re able to come up with creative solutions & options when developing a book project.

When away from the office I enjoy spending time reading, watching, playing or coaching a wide variety of sports, as well as investing time as a part of the leadership team of my church.

At home, my wife Andrea and I enjoy watching our sons Luke & Rafael grow and develop. Both our families live in the Altona area, so we enjoy the comfort of having grandparents and our siblings nearby.

Donovan Bergman
One Printers Way
Altona, MB R0G 0B0
Phone: 204.319.8114


Duncan McCallum Friesens America | West Coast (CA, WA, OR, NV, UT)

Greetings! Thank you for your interest in Friesens!

Just to provide you with some background, my career began with graphic arts training in high school in Ann Arbor, MI. I continued this path earning a Bachelor of Science in Printing Management/Marketing from Western Michigan University. My educational experience culminated in 1991 earning an MBA from San Francisco State University.

In terms of professional experience, I worked for 15 years at one of the Ann Arbor book manufacturers in both their estimating and sales areas. I have worked on the sales side in New York City as well as the western U.S. My career took a very positive turn in 1995 when I opened up the western U.S. sales territory for Friesens. The territory has since grown into one of the largest territories, in terms of sales revenue, for the company.

My personal ambitions include a number of areas helping to provide for the happiness and growth of my two teenage children, studying and practicing piano, and Kriya Yoga meditation.

Thank you very much for your interest! I hope that I can be of service to you as you consider your next publishing adventure!

Duncan McCallum
Santa Rosa, CA
Phone: 707.542.6044 x 102, 707.694.6279


Elise Gochberg Friesens America | West Coast Sales (CA, NV)

Hello, my name is Elise Gochberg and I have been involved in the print manufacturing industry for over 16 years before joining Spectrum PrintGroup/Friesens Printing in 2012 as a West Coast Senior Account Executive. I began my career armed with my Bachelor of Arts in Communication from San Diego State University and spent my early professional years involved in the customer service industry and as a production manager for a local magazine. It was a natural transition and the best and most significant decision of my professional life when I joined a reputable book manufacturer in 1995 as my first role as a print sales representative. I truly want to be a print consultant to my clients and create relationships and a partnership with publishers both large and small that is based on loyalty, trust, and enthusiasm for my profession and for the projects that I work on with my clients.

I am an East Coast transplant, but I have been a long time 30+ year resident of beautiful Marin County, CA.. I am extremely proud to be based in the Bay Area and highly value serving my West Coast clients to the best of my ability and beyond. I recently rejoined the team at Professional Professionals Network (now known as PPN and formally known as BBW) after working on the Board of Directors of Bookbuilders West for over 8 years.

I am a dedicated San Francisco Giants fan and enjoy travel, practicing yoga and I’m an avid skier, bike rider and hiker.

Elise Gochberg
Greenbrae, CA
Spectrum PrintGroup, Inc.
Phone: 415.461.1130


Elizabeth Cleveland Friesens America | Midwest (WI, MN, ND, SD, NE, MO, IA)

Hello, my name is Elizabeth Cleveland. My love for books runs deep and started young when, as a kid, I named two of our barn cats Simon & Schuster. At the age of 12 I knew I wanted a career in books when I visited my dad at work and watched as he deliberated over covers for a catalogue – it was the coolest thing I could imagine, picking a cover for a book! My career began in 1995 as an intern at a small non-profit press in Minneapolis, continuing on to work primarily in production and print buying. My relationship with Friesens began as a customer, buying print for clients who often required high-end specialty work, and I could always trust Friesens to deliver to their expectations. Friesens proved to be consistently the best choice for the projects, both in quality and service. With my history both as a buyer and going on ten years as an employee-owner of Friesens, I have a unique perspective and years of expertise to offer.

I was born and bred in the Twin Cities – that combined with my background in publishing and the legacy of my dad, who worked in the industry for most of his career, I have maintained strong connections in the book world. I am proud to continue the legacy by representing such a professional company as Friesens, who genuinely understands the importance of high-quality book-making, truly craft in print.

My territory includes Minnesota, Wisconsin, Iowa, North & South Dakota, Nebraska, and Missouri. Please don’t hesitate to reach out regarding a pending project or with any questions. I look forward to hearing from you!

Elizabeth Cleveland
Minneapolis, MN
Phone: 651.335.4419

Erin Enns Customer Sales Representative

Erin Enns
Phone: 204.324.8121


Fred Cheetham Canada | Ontario

Hello, I have worked at Friesens in the Toronto sales office since 1983. Before coming to Friesens I worked in publishing, first in editorial, then in production. My last position was Production Manager at Butterworths Canada. I work with trade and educational publishers, getting their books out to them when they are needed and produced to a high standard. If you have any questions about printing and/or publishing your book, please get in touch with me. I will be happy to be of service.

Fred Cheetham
Toronto, ON
Phone: 416.445.7872


Gerhard Aichelberger Canada | British Columbia (Vancouver Island, Gulf Islands)

Hello, my name is Gerhard Aichelberger and I am the Friesens Book Division Representative for the San Juan Islands of Washington State, and the State of Alaska, as well as Vancouver Island and the Gulf Islands of British Columbia.

I have been with Friesens since 2001, and am extremely proud to be a part of such a solid and professional organization. I have been working in the printing industry since 1976 and am a Journeyman Pressman by trade. I had been working in print production for about 20 years, when I switched over to the sales side of the industry. My production experience, along with my sales experience, affords me the opportunity to help customers with all aspects of their book project. I consider my role more as one of a consultant, providing customers with all the information they require in order to make fully informed and educated decisions. I then help to make sure that the manufacturing process goes as planned, and will ultimately ensure that customers are happy with every aspect of their printing experience.

I was born and raised here on beautiful Vancouver Island, which has provided me with a wonderful environment to raise our family with my wife, Glenda. My sales office is located in Cobble Hill, just north of Victoria.

I look forward to the possibility of helping you with your book project, and demonstrating to you what a great experience printing with Friesens can be.

Gerhard Aichelberger
Cobble Hill, B.C.
Toll free: 888.364.2500
Phone: 250.743.7669

Glenda MacPhail

Glenda MacPhail Customer Service Representative

Glenda MacPhail
Phone: 204.319.8106

Ian McKinnon

Ian McKinnon Customer Service Representative

Ian McKinnon
Phone: 204.319.8139


Jorge Rocha Canada | British Columbia (Mainland)

As your Friesens Vancouver based Representative for British Columbia Mainland and the Sunshine Coast, I’ve had the pleasure of working with many successful writers, and publishers as well as entrepreneurial clients across the province in a consultative sales/service capacity.

I grew up in northern BC (Kitimat) and have travelled the province extensively so I feel passionate about BC Book Publishing. I’ve made it my mission to assist publishers of all levels of expertise to effectively communicate their ideas in order to produce professional, cost efficient, attractive hardcover and softcover titles for the retail book trade as well as other specialty markets.

I’ve been the Friesens point person here since January 1998 and since that time I’ve witnessed the publishing industry go through some major changes, especially over these past few years. What remains consistent to successful publishing is a quality book product, the willingness/ability to adapt your marketing techniques and the perseverance required to promote and distribute your book project.

As a guest lecturer at Simon Fraser University and the Canadian Publishing Seminar Series on book production and as a member of the Alcuin Society, I’m kept abreast of current publishing trends and marketing techniques and try to share these with my clients.

I can advise on book production issues (layout/design) that should be taken into consideration prior to printing and provide cost efficient pricing and coordinated scheduling through to distribution.

Jorge Rocha
Vancouver, BC
Phone: 604.205.7255


Marc Paquin Friesens America | New England


My name is Marc Paquin and I am your New England based Friesens contact. I have been at Friesens since 2007 and have a print background in custom publishing, consumer-products and content-licensing channels.

I am a native New Englander and currently live with my wife and three children in Brookline, New Hampshire, about an hour northeast of Boston, Massachusetts.

As a member of Boston Bookbuilders and Independent Publisher of New England organizations, I encourage you to reach out to me with any questions on book production and manufacturing and how we can assist you with your book project no matter the size. I am always happy to discuss Friesens’ 109 year history, our industry-leading eco-friendly practices, our state of the age press equipment and our solutions for every budget.

Thank you for considering Friesens and I look forward to working with you soon!

Marc Paquin
Brookline, NH
Phone: 603.672.6960


Marg Macleod Canada | Ontario

Hello, my name is Marg Macleod; my background includes print sales in book manufacturing, print training, print buying and print consulting with a focus on workflow management, lean manufacturing, and management information systems.

My post-grad education was at the Rochester Institute of Technology (RIT), and as a result I am a Certified Quality Process Auditor, an ISO 9001 Certified Lead Auditor and a Certified Internal Auditor.

I am actively involved with a number of Print Industry associations and teach courses for print production buyers.

Author of seven textbooks which are support materials for Print Production courses, I have also written a number of White Papers on specific Lean Management procedures and Management Information Systems for print industry manufacturing vendors. I regularly write articles for various print and marketing industry publications on a number of print-related topics.

While I spend most of my time in Toronto, I enjoy quiet time at my Lake Huron home, near the home of the world-famous Wiarton Willie (the original prognosticating groundhog).

I look forward to helping you with your next book project. You can contact me at:

Marg Macleod
Don Mills, ON
Phone: 416.254.4941


Margo Grace Friesens America | Southeast/Mid-Atlantic Region (KY, TN, GA, VA, NC, SC, AR)

Ink is in my blood and I have a passion for producing, promoting and printing books.

Prior to going into printing sales for the educational and publishing market I was a graphic designer for an international Thoroughbred magazine. I can see things from your perspective and know how to help you achieve the best possible reproduction.

My entire career has been spent in the publishing and educational market and I believe it is this background that sets me apart from other printing representatives. I know printing and publishing from beginning to end.

It is my job is to make your job easier.

Please give me a call so we can discuss how I can help make your next project the best one yet.

Margo Grace
Louisville, KY
Phone: 502.244.0580

Nathalie Wilson

Nathalie Wilson Customer Service Representative

Nathalie Wilson
Phone: 514.228.3193

Paul Cibulka

Paul Cibulka Friesens America | Great Lakes - DC (IL, MI, IN, OH, WV, DC)

I am excited to learn about the vision that you have for your books and the markets they serve. I have been servicing clients for over 15 years in the hardcover, paperback, children’s, religious, el-hi, higher education and university press market segments. This breadth of experience helps me tailor our services to best meet your needs. Great books begin with extraordinary vision. I am looking forward to helping you realize your vision by making great books.

I graduated from Northern Illinois University with a BS and majored in marketing and finance. I have been blessed with a wide breadth of professional experience in sales, sales management, finance and training and development. Our family lives in the Chicago area and enjoys all that the city has to offer.

I’m looking forward in working with you to help you realize your next vision, another great book!

Paul Cibulka
Itasca, IL
Phone: 847.922.3291

ralph hamm

Ralph Hamm Customer Service Representative Supervisor

Ralph Hamm
Phone: 204.319.8136


Rob Tucci Canada | Ontario/Ottawa

Hello, and thanks for stopping by to view our website.

I am pleased to be of service to our Ontario based customers including a focus in the Ottawa region.

I have lived in the Toronto area my entire life and love the diversity it has to offer.
I enjoy attending sports events, galleries, museums and cultural events that make our city unique and interesting. Yes, I still believe in our beloved ‘Maple Leafs’ hockey team.

My entry into the world of publishing and printing was one with a few curves. I graduated from University with a Bachelor of Fine Arts degree and taught Saturday morning art class for a while as well as starting my career as a graphic designer after graduating. I have been working in the Graphic Arts industry for the last 28 years for some well respected organizations. The majority of that time (24 years) dedicated to working with book Publishers of all types.

As an employee owner at Friesens, I promise that our team of professionals will treat you and your book with the level of care and respect you deserve. We understand you have choices, and we would like to make sure you choose Friesens over and over again.

I am proud to be a part of Friesens, Canada’s premier book manufacturer with over 108 years of experience working for you.

Rob Tucci
Toronto, ON
Phone: 416.445.7872

Ron Such

Ron Such Canada | Atlantic (NS, NB, NL, PEI)

A big “thank you” to all of Atlantic Canada for your continued support!

Friesens has been privileged enough to print many books for this region and our “100% Canadian” Company thanks you very much. From small run books of 200 to large print runs of thousands, we’ve been able to provide authors & publishers with printed books we’re all proud of.

If you’ve dealt with us you’re aware of our quality, great customer service and our competitive pricing……If you haven’t worked with us, please feel free to contact me at your convenience. I’d love to provide a quote, send samples and meet you personally. The process of building a book requires a team effort and we’d love to be part of your team.

My family lives in the beautiful Annapolis Valley and I travel NS, NB, PEI and NL extensively so hopefully I’ll see you soon.

Ron Such
Hantsport, NS
Phone: 902.680.2498


Ryan Hildebrand Canada | Canadian Sales Manager

As one of our 500 plus owners I want to ensure your impression of our website and company is one of dedication to our craft, with a foundation built on the great people at Friesens. While we are considered by many to have one of the most technologically advanced plants in the world, what is most unique about Friesens is the people. It is our employee owners and the dedication we have to helping our customers succeed that makes the difference. As our founder DW Friesen said “we will only be successful, if our customers are successful”.

The pride of being an owner helps drive us to go the extra mile, dedicating ourselves to our customers and our craft. I would say it permeates the walls of Friesens. I have been with Friesens since 1994 in a variety of capacities and have experienced many changes in our industry. That is the challenge, excitement, and satisfaction that keeps me engaged and motivated to keep our company and our customers growing.

My current role is in Sales Management, leading our dedicated Canadian Sales Team. Outside the office I enjoy spending time with my wonderful wife and three kids. While it can be a real challenge when the kids outnumber the parents, we do find time to get away and travel together, play a variety of sports, and keep busy spending time with family and friends.

Thanks for taking the time to visit our website. I welcome the opportunity to speak with you or visit with you during my travels or possibly a plant visit to Altona.

Ryan Hildebrand
One Printers Way
Altona, MB R0G 0B0
Phone: 204-319-8131

scott cherewayko

Scott Cherewayko Customer Service Representative

Scott Cherewayko
Phone: 204.319.8118


Scott Sinnett Friesens America | Gulf States (KS,TX, OK, LA, MS, AL, & FL)

Hello, my name is Scott Sinnett and I have over 15 years of experience servicing customers in the printing industry in various roles including customer service, account management, and sales. My sales office is located in Wylie, TX near Dallas, and I cover the states of TX, OK, KS, LA, MS, AL, & FL.

I was raised on a farm in Kansas and graduated from Pittsburg State University in Pittsburg, KS with a BS in Business Management. My wife and I have 5 children (3 boys and 2 girls). Our free time is spent attending, coaching, and cheering at our children’s various sporting events. I enjoy watching college football and bleed purple for the K-State Wildcats.

If there’s anything I can do to assist you with your upcoming book project, please don’t hesitate to contact me anytime.

Scott Sinnett
Wylie, TX
Phone: 972.429.9504 | 214.686.5772

Sheryl Penner

Sheryl Penner Customer Service Representative

Sheryl Penner
Phone: 204.319.8137


Steve Iwanicki Friesens America | US Sales Manager

Greetings, and welcome to the Friesens web site!

My name is Steve Iwanicki. I am the Friesens US sales manager, based in Colorado, and work with our reps in the intermountain region and all points east.

My career in book manufacturing reaches back a couple of decades, and has included work in marketing, sales, quality management and customer service management. This ever-evolving industry yields a constant flow of new opportunities, and will almost undoubtedly continue to do so in the future—which keep things interesting for all of us that share a great admiration for books.

I believe that learning is a lifelong process and each day brings a chance to build on the existing foundation. My formal educational background includes an undergraduate degree in the earth sciences from SUNY Geneseo and an MBA from the University of Colorado. The east coast was my home until the mountain west beckoned quite a number of years ago. Spare time is likely to find me telemark skiing in the Colorado backcountry, mountain biking, or hiking with Betsy, my wife.

Thanks for visiting our web site! All Friesens employee-owners are dedicated to delivering great books and helping customers be successful in their endeavours. If we’re not yet doing so for you, we’d like to be lending a hand in your success sometime soon.

Steve Iwanicki
Durango, CO
Phone: 204.324.6401×351


Tim Hewitt Friesens America | Mountain States (CO, MT, ID, WY, AZ, NM)

I am a graduate of the University of Salford, England (BA Graphic Design & Advertising), a print professional with more than 20 years of experience at various levels, including Graphic Designer, Prepress Artist, Retoucher, Operations Management and Sales. My print background includes Flexography, Screen-printing, Sheet Fed Offset, Web Offset, Wide Format Digital, Digital, VDP and book production.

I often host roundtables and give presentations on best practice for cost effective and appropriate book production, always keeping in mind that the needs of the customer are of paramount importance.

Based in Thornton, Colorado, where I live with my wife and five beautiful daughters. We all love to camp, hike, bike, ski and enjoy movies, music and concerts. As a native of Manchester I still hold a great love of Manchester United, though I can’t say that is shared with the rest of the family.

Tim Hewitt
Thornton, CO
Phone: 303.495.3336