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April 19, 2018

10 Top Yearbook Design Rules

1) Grids for Page Clarity

  • Grids are of different shapes and sizes and are quite flexible to your needs
  • Useful for aligning elements of your page providing a neat, logical design
  • Two, three or four column grids, which works best depends on your page content – more columns are ideal with full page editorial content
  • You can stretch graphic/image elements over multiple columns giving your design flexibility while maintaining clarity

2) White (negative) Space is Not a Bad Thing

  • Put more focus on a specific element of your spread, let your design breathe, provide balance and add sophistication to your work
  • White space is not empty space; it allows what you want the reader to focus on to truly stand out – do not feel pressured to make every spread a collage

3) No Hanging Images (see grid above)

  • Using a structured layout, as per the grid suggestion above or with frames, keeps things organized, allows each image to stand out and adds a professional look to your spread

4) Readability/Legibility over a Busy Design

  • You design your spread to communicate a story in text and image form; this communication can get lost without considering readability/legibility in your design
  • Things to keep in mind:
    • keep contrast distinguishable between foreground and background elements
    • do not overuse capital letters; they imply yelling and hamper the eye’s ability to distinguish letterforms, making it harder for the eye to identify each letter and word
    • to small a type size, some readers may read it well enough, others may not; just because it fits doesn’t mean it communicates well

5) Consider the Medium

  • Know the specs of your book because they dictate how your design is laid out
  • A common mistake is not accounting for the features of a printed book; gutters, bleeds, margins and trim
  • For example, a gutter is the space between two facing pages that is left both for readability and binding
    • You must account for this during your design process which often means ensuring you do not place any graphics or type over the gutter

6) Keep Your Line Lengths Short

  • Too short or too long lines of text are often difficult to read. The best number for line lengths is a minimum of six words per line and an average of about 30-40 characters (including spaces) on each line. Any less or more and you risk your sentences becoming tedious and difficult for the reader

7) Avoid Widows and Orphans

  • A widow is a line of text that belongs to a paragraph and has moved over to the next column. An orphan is a single word on its own line
  • There are a few ways you can deal with widows and orphans:
    • You can manually edit the text to adjust the line length, place a soft return (press shift + return) on the word in front of the orphan to bring it down a line and adjust your textbox or column size to allow the text to move placement

8) Limit Your Colour Palette

  • Colour is a powerful tool for your design but it should be consistent in tone throughout
  • Each colour has a different effect on readers and everyone perceives colour uniquely
  • Make sure that your use of colour isn’t too distracting to your reader

9) Limit Your Font Palette

  • As you choose your colours carefully so should you choose your fonts
  • Fonts have different effects as well, i.e. you wouldn’t use Curlz MT for text on a resume
  • 2-3 fonts should be a maximum to avoid complicating your design. Choose fonts that complement each other and your communication clear

10) The Importance of Grammar

  • Following some simple grammatical rules can keep your designs looking professional
    • Ampersands “&” should not be used in formal editorial content
    • No double spaces after punctuation, one space only
    • How to use hyphens and dashes of which there are 3 types: the hyphen (-), the en dash (–) and the em dash (—). The hyphen is used to join two words (i.e. “custom-built”); an en dash is used to connect numerical values (i.e. “2000–2017”); and an em sometimes used instead of a comma to indicate a pause in a sentence (e.g. “Grammar is helpful — more helpful than I  thought”)
    • How to use the word however, i.e. “I never enjoyed grammar; however, I know it is important.” In a sentence a semi-colon precedes the word and a comma after
    • Missing commas in a compound sentence: i.e. “The sky was blue and clear and full of birds.”; should instead read as “The sky was blue, clear and full of birds.”