Équipe | Témoignages

Suzanne Vandenberg, Calgary Mountain Publishing

The Treasure

Les livres sont arrivés en bon état et sont magnifiques. Ils sont bien reçus et les gens me demandent qui est mon imprimeur. Je leur réponds que Friesens est une entreprise exceptionnelle et que c’était un plaisir de travailler avec vous tous.

Merci pour tout!


Lisa et Leslie Jones, Grant Morris Associates Ltd

Barbados Anniversary

Nous voulons simplement remercier Friesens de ses efforts en vue d’accommoder Grant Morris et l’équipe de rédaction responsable de la production du livre. L’équipe de rédaction a consacré énormément de temps et d’énergie à ce projet et, en tant que graphistes du projet, nous en sommes les témoins directs. Obtenir ces livres à temps pour le lancement était pour nous de la plus haute importance.

Votre entreprise nous avait déjà été fortement recommandée et comme nous participions aussi au processus de comparaison des imprimantes et des tarifs proposés, dès le premier entretien de Lisa avec vous, elle a pressenti que Friesens était l’entreprise qu’il nous fallait. Merci encore à votre équipe!
Nous voulons simplement remercier Friesens de ses efforts en vue d’accommoder Grant Morris et l’équipe de rédaction responsable de la production du livre. L’équipe de rédaction a consacré énormément de temps et d’énergie à ce projet et, en tant que graphistes du projet, nous en sommes les témoins directs.


Terry et Angelo Corrao, Colfax Press

Fatherdaughter


Merci infiniment à Friesens d’avoir fait de notre album de photos FATHER DAUGHTER une première expérience d’impression inoubliable. Nous avons été impressionnés par tant d’aspects que nous avons dû les énumérer :

  • l’excellente communication du début à la fin;
  • le respect de l’échéancier;
  • une équipe d’impression très talentueuse et compétente;
  • une usine extrêmement propre et respectueuse de l’environnement;
  • une grande attention aux clients, notamment en prévoyant tous leurs besoins, tant techniques
  • qu’artistiques;
  • un hébergement agréable offrant le confort d’un foyer.

Lila Strand, Luminescence Publishing

The Star Children

Je tiens à exprimer ma gratitude envers votre entreprise et les gens merveilleux qui offrent un service aussi fantastique. Merci de votre service à la clientèle exceptionnel : votre patience, votre courtoisie et votre serviabilité, sans oublier vos merveilleuses compétences techniques! Je vous remercie infiniment de votre volonté de redoubler d’efforts jusqu’à ce que tout soit parfait! En fait, je suis ravie du livre, de son apparence et de sa texture. Je ne pense pas que je pourrais en être plus heureuse. Je vous remercie tous du fond du cœur!


Milenda Lee, Columbia University Press

Man of Peace

Je viens d’avoir des nouvelles des personnes ayant reçu les exemplaires de prépublication. Steve Buccellato dit : « Noël est arrivé plus tôt que prévu, je viens de recevoir un exemplaire de Man of Peace! Je le trouve magnifique. » Une autre personne a dit : « Je pleurais littéralement de joie lorsque j’ai tenu le livre entre mes mains. »

Merci beaucoup, ce fut un plaisir pour nous aussi. Vous avez fait le bonheur de plusieurs personnes aujourd’hui.


Linda Hensellek, Winchester Galleries Ltd.

Abstracta Delecta


Nous venons de recevoir nos catalogues, merci beaucoup! Le catalogue est superbe! Encore une fois, nous vous remercions de votre aide et de votre attention. C’est un bonheur de travailler avec vous tous.


Elisa Gutierrez, Tradewind Books Ltd

Riddlemaster

Nous voulions vous faire savoir que nous sommes très satisfaits de la qualité du livre! Les couleurs, la garde (nous ADORONS le papier utilisé et la brillance des couleurs imprimées!), la finition, etc. Veuillez féliciter et remercier l’équipe de Friesens en notre nom pour ses efforts et son bon travail! Merci. Nous sommes impatients de collaborer de nouveau à d’autres projets.


Dan Johnson, High-Fishtrap-Rush Lake Association

Heaven on the Headwaters


Je voulais simplement vous dire que nous sommes ravis du produit final. Jusqu’à présent, pour ce qui est de la distribution limitée aux membres de l’Association, nous n’avons eu que des commentaires élogieux sur le contenu et la qualité du produit. Mon épouse, Jeffrey et moi-même recommandons Friesens sans hésitation à tout client éventuel. Nous avons tous beaucoup appris et si c’était à refaire, le processus serait beaucoup plus facile de notre côté. Scott était un excellent représentant à la clientèle, et il a été très serviable et réceptif.


Ben Bosah, Ben Boash Books

The Art of Nigerian Women


Je tiens à remercier chaleureusement la famille Friesens pour le travail qu’elle a fait pour mon dernier livre. Je suis très reconnaissant et je remercie les 500 employés de votre entreprise. Je suis amoureux de mon dernier bébé. J’ai le sourire aux lèvres. Merci à Glenda, à Paul, à Brad, à Scott, à Ralph et à tout le personnel chez Friesens. Je vous aime.

Updating Packing Profiles

Ralph Hamm, Customer Service Manager

Several recent communications with different customers reminded me of the importance of discussing and updating packing profiles. At Friesens, we work with a wide variety of customers. Some customers are very familiar with packing profiles and others might be questioning what it is and why it is important. Each distributor, retailer, and storage facility might have specific requirements for how books should be packed, what content needs to appear on the carton label, or on the shipping paperwork. This is the basic overarching information that makes up a packing profile. a profile can also be quite specific and detailed. Some warehouses will provide specific information on carton sizes, carton label location, specific pallet sizes. maximum pallet heights and weights etc. The book manufacturing process is becoming more automated, as are the warehouses that receive and store the books for future distribution. Handling this product efficiently on both sides of the equation is important to us, to you and your distributor.

Example of a packing profile

Warehouses or distributors that have detailed requirements will have a guide or manual. It is important that you review this document so that you are aware of their requirements. Failure to follow their guidelines can result in fines or service fees to correct the error. After you have reviewed the document, it should be forwarded to your Friesens Book Project Specialist. We use the information that is relevant to our production and shipping practices to create a profile. This database is attached to each one of your projects and is referenced electronically by all packing and shipping staff.

Your distributor might also create profiles for each one of the titles they receive, such as the number of books per carton for each full carton of a specific title. They might also record the country of origin. It is important for you to communicate if there are changes to your distributor if titles are moved from a prior location in the US to Canada.

On average, we ship over one hundred different titles each week. Knowing the requirements for packing and shipping allows us to manage this portion of the production process efficiently. Getting a quality product at the end of the production process is a central focus of customers. Working with and understanding the packing requirements may seem like a minor detail when bringing a book to life, but attention to these details will prevent delays in getting your books distributed after they are in the warehouse.

Please contact your Friesens Book Project Specialist if you require additional information or need assistance in deciphering instructions from your distributor.

Paper, Paper, Paper

By Andrew Fennell, VP of Finance

Paper Supply Challenges

While there is still an imbalance between supply and demand for paper, the paper delays and shortages that we have experienced over the last eighteen months (and the unrelenting price increases) have abated! In addition, trucking and shipping issues have dissipated considerably, although the high cost of fuel is still with us and is contributing to the stickiness of high prices.

The light at the end of the tunnel is more visible now as we are hearing from paper mills and merchants on occasion that paper availability is improving. I am approaching this cautiously because mill inventories are still at historically low levels and virtually all mills are still on allocation. This tells me that while the market is stabilizing, paper prices are not yet softening, and paper availability is still fairly tight.

The exception to this is paper manufactured in Europe. The cost of energy is soaring, and the imbalance between supply and demand for paper is still significant. Prices are definitely not abating for European paper. This is from Quad’s recent Paper Market Update:

In 2023, paper imports from Europe will continue to be impacted by the high costs of natural gas and electricity resulting from the war in Ukraine. These high costs are expected to last for the next two years in Europe and could lead to further mill curtailments in that region.

Paper Mill Operating Rates

As mentioned above, the North American paper mills seem to be stabilizing. One key metric that is a strong influence of the mills’ busyness and paper availability in general, is operating rates. One example of this stabilizing trend was published recently by Sappi North America. This chart is from their end-of-October report (data source: RISI):

What this indicates is that while operating rates are still expected to be in the nineties throughout 2023, there is an expected waning of demand (at least for SBS paper [premium paperboard]), and that waning of demand will be reflected in the mills’ operating rates, which should translate into better paper availability.

Other Paper Industry News

Here are a few paper industry updates that may be of interest to you:

  • Resolute stockholders approve Paper Excellence merger proposal
  • The Prince Albert (Sask.) pulp mill prepares for construction
  • Rayonier announces acquisitions in the US South (acquiring approximately 172,400 acres of high-quality commercial timberlands located in Texas, Georgia, Alabama, and Louisiana)
  • Sappi accepts offer to sell three European graphic paper mills

Mirrorless vs DSLR Cameras

A Fujifilm mirrorless camera and a Canon DSLR camera side-by-side

Have you given any thought of going mirrorless?

I don’t mean to suggest that you should break your mirrors. Not in your home, and not in your camera. Actually, don’t break any mirrors, not a good idea and nobody wants to clean that up. Ok, there is a point to this, so please keep reading!

Digital Single Lens Reflex cameras or DSLRs as they are more widely known have been around for years. You’ve likely seen them or heard of them. They are large, heavy and bulky with myriads of buttons, and look fascinating yet intimidating. They are recognizable by the interchangeable lenses and the digital display on the back. There are great DSLR cameras on the market and seemingly all camera manufacturers have a line of them, or rather, have had. What’s happening? Well, the mirrors are going, going, and almost gone.

The Mirrorless Wave is here. Manufacturers are going a different route. One without mirrors can mean less bulk, less weight, less size, and potentially less to go wrong. With traditional DLSR cameras, light from an image comes in through the lens, hits an angled mirror and then reflects off another mirror before you see it through the optical viewfinder. On the back of mirrorless cameras, you will see a digital display and sometimes and Electronic Viewfinder (EVF). Those images are digital, not optical. Think of it as using a series of mirrors to look out the window vs. looking at a digital display of what’s outside. Is one more appealing than the other to you?

See the view finder above the display? That’s a tell-tale sign that you’re looking at a DSLR

We’ve talked to some veteran advisors that have made the switch, and asked why they went mirrorless. This is what they said:

« I moved to mirrorless for a couple reasons. The autofocus is better and the ability to shoot at higher fps is great for sports and events. I also found doing video was easier, although it was possible with a DSLR as well. »
Greg F. (Sony a7 Series)

« We went mirrorless to keep up with evolving technology. Cameras are continuing to go that route so it was the natural next step. We’re also taking advantage of conversion rings to keep using our lenses. »
Marcus M.

« I went mirrorless because I needed to replace my camera and I wanted to choose the newest technology. Unfortunately, none of my old lenses would focus with the new camera so I had to replace them. And they were extremely expensive. That is definitely a downside to switching. I’m not sure what the quality of the new DSLR is, but the quality of this mirror less camera I have right now is Outstanding. I’ve never seen anything like it. Night and day. »
Christine R.

To break it down we’ve got a direct comparison for you:

DSLR

Viewfinder is optical, simply a reflection of what’s captured in the lens.

Focusing less precise, often automatic

Can be heavy and lead to fatigue

Much greater range of lens options (but very little new development)

Much longer battery life (often 1800+ shots per charge)

Sensor protected by mirror and shutter

Best for beginners

Mirrorless

Viewfinder is digital, which can occasionally lead to latency – a short delay between what the camera sees and what the screen shows

Precise, manual focusing

Small and light, easy for continuous use.

Fewer lens options (but a great deal of R&D in this currently underway)

Short battery life (400 shots per charge typical)

Sensor is much more exposed, leading to risk of dust

Best for tech-savvy experienced photographers

Regardless of how you choose to move forward with your photography purchases, there’s a camera out there, just waiting for you to pick it up and capture something!

Nabil Mouallem
Print Sales Consultant

Pantone Colour of the Year: Viva Magenta

“WELCOME TO THE MAGENTAVERSE” Pantone announces in crisp, white text, overlaying an incredible image of what looks to be bark swirled into a shape that resembles a face. It’s that time, wherein the work of multiple secret meetings across Europe, involving some of the greatest colour experts the world has to offer. Since the year 2000 Pantone, arguably the creators of the most well-known colour spaces in the world, has brought forth a colour for the upcoming year that is meant to encapsulate the zeitgeist. Often vibrant, and always beautiful, the colours are given the red-carpet treatment, with a descriptor of why that particular shade was chosen, as well as a collection of complementary hues to round out the palette. 

I’ve always looked forward to the early-December announcement. In the rush of Holiday events and never-ending to-do list that accompanies the last months of the calendar, it’s often the reminder I need to look forward to all the possibilities of the new year. What adventures there are to be had! Interesting people to meet, new food to try, and new experiences to chase down, even as the wheel spins on into the future. 

It’s been nearly three years since the world came to a standstill. Loved ones, careers, plans, and educations have been lost or temporarily misplaced. And it’s clear that Pantone hasn’t been unaffected, both 2021 and 2022’s colours (Ultimate Gray, and Very Peri respectively) were muted, and soft, allowing for a gentleness I, for one, have felt the need for.  

In contrast, Viva Magenta is powerful, a blast of intensity that reminds us that we’re still here, and it’s time to pick back up as best we can. Pantone describes the colour as “brave and fearless…a joyous and optimistic celebration, writing a new narrative”, and it’s important to remember that this colour won’t exist in a vacuum. Creators and designers from all realms of innovation will bring it into their work, allowing it to become an indelible piece of the fabric of the year. 

So, as you navigate 2023, with whatever it may bring you, keep an eye out for samples of Viva Magenta being used in advertising campaigns, in fashion and architecture, in both print and digital design. You may be surprised to see where it pops out, proving its versatility to the world at large. 

Shayleah Funk
Digital Marketing Coordinator

Adobe: What’s the Difference?

Header image with the logos for Adobe's Photoshop, InDesign, and Illustrator, with the text "Adobe what's the difference?"

So you’re preparing to design your pages, and you’ve been hearing about the incredible number of files Adobe has for all your creative endeavours. You may wonder then: what does each program do, and which ones do you want to use?


Photoshop

Photoshop is a raster-based* graphics editor. While it’s the best known out of the array of tools that Adobe offers (and the industry standard in digital art), it’s not necessarily the best when creating layouts for print. Adjust your photos to their best advantage before using in your publication. Be careful though, you can do almost anything in here, and it’s easy to get lost.

Use: Photo touch ups; creating digital artwork; web graphics; product mockups.

Avoid: PDF presentations; online publications; multi-page documents; infographics.


Illustrator

Illustrator is a vector-based* graphics editor. Commonly utilized for logos, motion and web graphics, and type setting for stationary. Whatever you create in here is infinitely scalable, so it can be used at any size. A great tool for a more advanced designer looking to create items for covers or divider pages, but not always useful for photo heavy pages.

Use: Digital artwork; Logo design; infographics

Avoid: Photo editing; print documents


InDesign

InDesign is a text-based* design program. Producing print ready files and a high amount of control, this program is most often used for creating layouts for magazines, books, and brochures. Likely the best place for you to gather your artwork from other programs and design your pages. Make sure you’ve edited any photos and/or artwork before bringing them in though, there are very few manipulation tools available.

Use: PDF presentations; Online publications; business cards; Multi-page documents

Avoid: Photo editing; digital artwork creation; 3D elements


Now that you (hopefully) have a better idea of what each program does and how to utilize it, you can decide which are worth investing in for your team. What are your favorite creative applications?


Raster graphics are 2D pictures made up of square pixels. Also can be called contones.

Vector graphics are infinitely scalable, allowing for creation of fonts, and other items that need to be resized.

Text based design is when the intended end product is a stationary visual item, such as a PDF or printed document.