Équipe | Témoignages

Suzanne Vandenberg, Calgary Mountain Publishing

The Treasure

Les livres sont arrivés en bon état et sont magnifiques. Ils sont bien reçus et les gens me demandent qui est mon imprimeur. Je leur réponds que Friesens est une entreprise exceptionnelle et que c’était un plaisir de travailler avec vous tous.

Merci pour tout!


Lisa et Leslie Jones, Grant Morris Associates Ltd

Barbados Anniversary

Nous voulons simplement remercier Friesens de ses efforts en vue d’accommoder Grant Morris et l’équipe de rédaction responsable de la production du livre. L’équipe de rédaction a consacré énormément de temps et d’énergie à ce projet et, en tant que graphistes du projet, nous en sommes les témoins directs. Obtenir ces livres à temps pour le lancement était pour nous de la plus haute importance.

Votre entreprise nous avait déjà été fortement recommandée et comme nous participions aussi au processus de comparaison des imprimantes et des tarifs proposés, dès le premier entretien de Lisa avec vous, elle a pressenti que Friesens était l’entreprise qu’il nous fallait. Merci encore à votre équipe!
Nous voulons simplement remercier Friesens de ses efforts en vue d’accommoder Grant Morris et l’équipe de rédaction responsable de la production du livre. L’équipe de rédaction a consacré énormément de temps et d’énergie à ce projet et, en tant que graphistes du projet, nous en sommes les témoins directs.


Terry et Angelo Corrao, Colfax Press

Fatherdaughter


Merci infiniment à Friesens d’avoir fait de notre album de photos FATHER DAUGHTER une première expérience d’impression inoubliable. Nous avons été impressionnés par tant d’aspects que nous avons dû les énumérer :

  • l’excellente communication du début à la fin;
  • le respect de l’échéancier;
  • une équipe d’impression très talentueuse et compétente;
  • une usine extrêmement propre et respectueuse de l’environnement;
  • une grande attention aux clients, notamment en prévoyant tous leurs besoins, tant techniques
  • qu’artistiques;
  • un hébergement agréable offrant le confort d’un foyer.

Lila Strand, Luminescence Publishing

The Star Children

Je tiens à exprimer ma gratitude envers votre entreprise et les gens merveilleux qui offrent un service aussi fantastique. Merci de votre service à la clientèle exceptionnel : votre patience, votre courtoisie et votre serviabilité, sans oublier vos merveilleuses compétences techniques! Je vous remercie infiniment de votre volonté de redoubler d’efforts jusqu’à ce que tout soit parfait! En fait, je suis ravie du livre, de son apparence et de sa texture. Je ne pense pas que je pourrais en être plus heureuse. Je vous remercie tous du fond du cœur!


Milenda Lee, Columbia University Press

Man of Peace

Je viens d’avoir des nouvelles des personnes ayant reçu les exemplaires de prépublication. Steve Buccellato dit : « Noël est arrivé plus tôt que prévu, je viens de recevoir un exemplaire de Man of Peace! Je le trouve magnifique. » Une autre personne a dit : « Je pleurais littéralement de joie lorsque j’ai tenu le livre entre mes mains. »

Merci beaucoup, ce fut un plaisir pour nous aussi. Vous avez fait le bonheur de plusieurs personnes aujourd’hui.


Linda Hensellek, Winchester Galleries Ltd.

Abstracta Delecta


Nous venons de recevoir nos catalogues, merci beaucoup! Le catalogue est superbe! Encore une fois, nous vous remercions de votre aide et de votre attention. C’est un bonheur de travailler avec vous tous.


Elisa Gutierrez, Tradewind Books Ltd

Riddlemaster

Nous voulions vous faire savoir que nous sommes très satisfaits de la qualité du livre! Les couleurs, la garde (nous ADORONS le papier utilisé et la brillance des couleurs imprimées!), la finition, etc. Veuillez féliciter et remercier l’équipe de Friesens en notre nom pour ses efforts et son bon travail! Merci. Nous sommes impatients de collaborer de nouveau à d’autres projets.


Dan Johnson, High-Fishtrap-Rush Lake Association

Heaven on the Headwaters


Je voulais simplement vous dire que nous sommes ravis du produit final. Jusqu’à présent, pour ce qui est de la distribution limitée aux membres de l’Association, nous n’avons eu que des commentaires élogieux sur le contenu et la qualité du produit. Mon épouse, Jeffrey et moi-même recommandons Friesens sans hésitation à tout client éventuel. Nous avons tous beaucoup appris et si c’était à refaire, le processus serait beaucoup plus facile de notre côté. Scott était un excellent représentant à la clientèle, et il a été très serviable et réceptif.


Ben Bosah, Ben Boash Books

The Art of Nigerian Women


Je tiens à remercier chaleureusement la famille Friesens pour le travail qu’elle a fait pour mon dernier livre. Je suis très reconnaissant et je remercie les 500 employés de votre entreprise. Je suis amoureux de mon dernier bébé. J’ai le sourire aux lèvres. Merci à Glenda, à Paul, à Brad, à Scott, à Ralph et à tout le personnel chez Friesens. Je vous aime.

Top 11 Rules of Typography Design

I have heard people say, choosing fonts is the easy part of design. Personally that isn’t the experience I have had or seen others have. Typography is very important as far as yearbook design goes, and diving deeper into the world of fonts, typefaces, and all the components is hugely beneficial when making your selection.

To get you started here are 11 rules of good typography and typography design you should know.

  1. Choosing your fonts – There are a lot of fonts to choose from both free and paid-for. However, this doesn’t mean you have to use them. Using a limited number is more beneficial, and using ones that are tested and true will serve you well.
  2. Picking font size – All typefaces are not equal, there are thin, thick, narrow, fat and wide. The letters in a different typeface can take up a different amount of space on the page. You will need to consider this when you are selecting your fonts.
  3. Consider your leading – The vertical space between each type line is known as leading. This is because, in the days of metal type settings, strips of lead were used to separate the lines. A general rule is that your leading should be around 1.25 to 1.5 times greater than the font size.
  4. Tweak your kerning and tracking – The act of adjusting the space between individual characters in order to have a harmonious pairing is known as kerning. This is a skill you should master as soon as possible, as it makes a world of difference. Tracking has to do with the spacing of all the characters and is applied in an even manner.
  5. Think about scale and hierarchy – If you have information that is more important, and information that is less important using large headings, smaller subheadings, and even smaller body type is a good way to distinguish them all, and guide your reader. You can also achieve hierarchy with colour, weight, and spacing as well.
  6. Careful with font combination – Typeface selection isn’t really a random process. When reviewing fonts you should ensure that the type you select with connect with your theme, and also your audience. What you choose for an elementary yearbook would be very different than a High School Yearbook.
  7. Set a limit on fonts – A common mistake is using too many fonts. If you need more then one, set a limit with two or three. Use one for body copy, another for headers and a third for the subheading. Feel free to go with different typeface families as long as you can pair them cohesively.
  8. Correct alignment – This is a very important aspect of typography, new designers tend to center align everything, usually because this feels balanced. However, this is the weakest alignment and the hardest to read. You should use it selectively. Practice using the different alignments and ensure that your copy is easy to read.
  9. Understand and use a design grid – Using a grid makes sure that everything on the page is put relative to another element, which results in both visual, and logical harmony. Everything will look interconnected and cohesive.
  10. Font pairing is important – when you have a heading and a subheading, go for two different typefaces, ones which complement each other.
  11. Readability should be a priority – Regardless of what you design, people should be able to read your message easily.

High-Fidelity Printing On Uncoated Paper


We continue to see a growing number of high-fidelity art books, photography books, cookbooks, etc., on uncoated papers. While every job is treated with the same care, expertise, and attention to detail, we do know that certain markets/projects and customers have different needs and expectations. In general, the term “high-fidelity” colour describes a variety of techniques used to make printed pieces look better. If you are willing to spend extra money on special papers and print techniques, we know that your needs, expectations, and requirements are more than just having colour ink on paper.

The use of uncoated stock on high-fidelity work has increased over the years as material and technology has changed. One of the challenges is to get bright, vibrant colour reproduction as traditional ink tends to “dry-back” after printing, meaning it gets absorbed into the stock rather than sitting on the surface as on coated stock.
If your desire is to get higher contrast, richer-looking images, there are a couple of important options to consider:
Paper. The type of uncoated paper you select can greatly affect the vibrancy of the images and look of the book. Moving from a # 2-grade uncoated stock to a # 1-grade opaque paper will make a significant difference. The difference between these papers is often in the finish and surface treatment in how they receive the ink. Uncoated # 2-grade stock is often used for single colour and full-colour projects that require pleasing
colour and not high-fidelity reproduction. Uncoated #1 paper is commonly used when you want less opacity (show-through from the reverse side) and a surface that will receive ink in such a way that it will have less dry-back.
If you really want to increase brightness, we recommend using a surface treated uncoated paper. These papers are #1 offsets (or opaques) that have a special treatment applied to the surface to reduce the amount of ink absorbing into the paper. Examples of this stock would be Cougar Opaque
or Rolland Satin. Using papers such as this will help with reducing dry-back.

Examples of #1 offset paper:
• Rolland Opaque
• Lynx Opaque
• Cougar Opaque (has additional surface treatment)
• Rolland Enviro Satin (has additional surface
treatment) 
Examples of #2 offset paper:
• Husky Offset
• Rolland Enviro 100 offset


Printing technology. Friesens installed an eight-colour perfecting LED press in 2018. This technology allows for the ink to instantly dry using LED lights as the sheets are running through the press. The ability to print and have sheets come off the press completely dry has been invaluable, as quick
turns and challenging designs are common. What we have also found is the vibrancy of the colour on the uncoated stock has increased and provided customers with richer-looking images as a result of using our LED print technology.
We recently updated our Colour Printing Paper Samples book, which shows the same eight images printing on a variety of coated and uncoated paper, including the two uncoated papers mentioned earlier.
If you are interested in receiving the latest copy of our Colour Printing Paper Samples book, please let us know. Contact your sales or customer service representative, or email bpmarketing@friesens.com and we will gladly send you a copy.

Sell It..Start planning now!

Do you need to sell your yearbooks? When do you start planning? May I humbly suggest you start now?

I know it sounds early, but it’s really not. If you take a couple of minutes and think about next year right now in the middle of the hustle and bustle of June. It will have huge payoffs when September hits. I promise.

First and foremost, order your marketing supplies early. This is a huge timesaver. If you order now when September hits, you will have all your marketing tools at your fingertips when you get back to school in the Fall!

The second step is to plan what you’re going to do and make sure it’s visible to your whole yearbook class or crew.

By using the calendar below (also located in yearbook kit)  you can strategically plan your events.

  • Find your biggest events and mark in the calendar and use those dates to do your sales blitz (Info Days, Parent Teacher, Homecoming, etc)
  • Make sure you also plan large sales blitz weeks sometime in September, January and Early Spring (depending on delivery)

There are many other calendars to use that you can effectively use to help with your sales.  Google Calendars is a great online resource.  See Here

You can also find more printable calendars to use for your sales blitz on pinterest as well as different ideas.  See Here!

When planning your Sell It! Calendar, you are definitely not on your own.  If you need any help with ideas or how to go about it, please always feel free to contact your Friesens Print Consultant or Customer Service Specialist!

Kevin Peters
Friesens Yearbook Consultant

TEAM BUILDING

So many areas of our lives work, school and play take team effort and yearbook is no exception. Putting a strong team together for such a large publication representing the school can be a challenge especially with a diverse group of students.

Rules of thumb and fun:

First, make sure your students want to be in yearbook. Are they excited to design, create and capture the memories of the school year?

Then, create some fun events to cohesively bring everyone together. One great idea is to have a yearbook retreat night or weekend to begin to flush out a theme, look and design ideas.

Consider a look – yearbook classes and clubs often wear “swag” to create unification and a sense of pride around the school and yearbook.

Do some exercises…A simple in-class team-building assignment is to break the group into smaller teams and get them to build a small to medium size puzzle together (what they don’t know is you have mixed some of the pieces from each puzzle into another puzzle box).  Not only does the team have to work together to solve/build the puzzle they have to then leave their group/team and approach the others to see who has their missing pieces.

What’s the Lesson? – (learn to get out of your comfort zone!)  Work with others and approach various groups in the school for photos

Have fun with it, the season of building yearbook is fast and furious so a strong team is the first step in building a strong foundation.

https://www.wrike.com/blog/team-building-games/

Sharon Remillard
Friesens Yearbook Consultant

PLANNING AHEAD (Planning for Next Year)

“If you don’t know where you are going, you’ll end up someplace else.”
― Yogi Berra

You’ve made all of your deadlines and your book is submitted to print! Besides your last push for sales, what else is there to do? PLAN ahead for next year!

Tips to be ready:

Clean Up and Organize:

  • Clean out your Yearbook room; get rid of out old photos/digital files, posters, layout charts and page ladders, etc.
  • Separate and save all files from last year’s Yearbook for your archives; label for access and delete all files that are no longer needed.
  • Ensure that all of your program (installations) are running smoothly.

Team Feedback:

  • Gather feedback on the book from your team this year and create an ideas document for the upcoming team.
  • What ideas worked for this book? How could the process be better? Tips and tricks for the online program?

Brainstorm:

  • Come up with Cover/Theme and Page Ladder ideas with returning students Role

Assignment:

  • Assign specific leadership roles for returning students (i.e.: Editor, Lead Photographer, Lead Page Designer)

SELL IT:

  • Start planning a Marketing campaign.
  • Order your vinyl banners/posters and marketing material in advance for next year.
  • Reach out to sponsors and secure money for advertisements.
  • Plan an “early” promo price for the next year’s Yearbook sales and put up posters for the last couple of months of the year.

Yearbook Budget:

  • Check your equipment and assign funds from your Yearbook account. Do you require new cameras, batteries, tripods?
  • What can you do before next year to be set for success?

Shawna Kisell
Friesens Yearbook Consultant