Teachers & Advisors | YEARBOOKCON JULY 2022

Are you a new adviser about to begin your yearbook journey? Maybe you’re taking on your 18th publication this year. Wherever you’re at, we’re here to help kickstart your 2023 yearbook! Let’s work together to tell your school’s best story EVER!

Join us virtually for the opportunity to learn from an elite team of experts covering photography, design & layout, copywriting and coverage strategies – we’ve got you!

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$75 per school


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Katie Moreno

Katie is an education consultant, as the founder of Organized Adviser. When she’s not nerding out over yearbooks, you can find her 50 feet deep scuba diving, collecting pins from every city she visits, or drinking too much iced coffee.

Mark Murray

Mark is the retired Director of Information and Instructional Systems for Arlington ISD, and Executive Director of the Association of Texas Photography Instructors.

Lori Oglesbee

Lori is the 2005 Max R. Haddick Texas Journalism Teacher of the Year and 2009 JEA National Yearbook Adviser of the Year, and has advocated for New Voices legislation and student press rights.


Day One

Katie Moreno

LAYOUT BASICS Dissect the anatomy of a yearbook layout, see how a spread evolves from concept to completion, and grab a printable step-by-step checklist to create a snazzy spread of your own.

7 Elements of Design Learn the 7 elements of a well-balanced and intentional design.

Design Trends & Inspiration Take a deep dive into the latest design and content trends in the yearbook world.

Layout Generator Using the “puzzle piece” method, create page layout templates that turn into modules to showcase your content in the most effective way.

Building Your Style Guide Here’s where it all comes together! Decide what fonts, colors, and design elements will make up your theme this year and build a style guide for your staff to refer to when designing their pages. 

Day Two

Mark Murray

A Great Publication Starts with Great Photographs Readers want to see great photos. That’s what creates award-winning publications. But it isn’t just up to the photographers. The entire staff needs to be ‘focused’ on this goal. Here is how to do that.

Understanding Light and Exposure From the characteristics of light to how you capture that light in the camera, the technical side of photography is just as important as the creative side. After a quick overview of the four characteristics of light we’ll jump into camera handling, shutter speed, aperture, ISO and white balance. Understanding how to control the camera is just as important as the composition and storytelling we want in our photos.

The Ins and Outs of Sports Photography Readers expect to see great sports photos in the publication. Here are some tips for selecting the right equipment and capturing both action and reaction moments to tell the story.

Basic Workflow for Photographs Consistency is the key to getting great looking photos in the publication. And keeping all of the photos organized for the year is a task all staffs should master. Learn some tips for doing both to make everyone’s life easier.

Using the Elements of Photo Stories on our Spreads Photographers have created photo stories since the dawn of photography. But the concepts and ideas behind a great photo story also applies to yearbook and newspaper spreads. Come learn ways to apply this to the pages being created for the publication.

Day Three

Lori Oglesbee

Caption This Finish the story of what’s happening in the photograph with a complete caption.

Head of the Class Headlines draw the reader to the spread and provide specific information about an event or topic.

Take Me to Your Lead The lead hooks the reader to want to read the entire feature story. Let’s demystify the process.

Now Featuring Feature stories focus on people, not events. Write a narrative about a person involved in the event or affected by the topic.

Writing Tips Only two types of writers: good writers and quitters. If your feature story isn’t good, you quit before it was. These tips give you a head start to write a better story.


All registered attendees will have access to the sessions until January 31st, 2023; you can watch on-demand, and come back to refresh your favorite topics.