Teachers & Advisors | YEARBOOKCON JULY 2022

Are you a new adviser about to begin your yearbook journey? Maybe you’re taking on your 18th publication this year. Wherever you’re at, we’re here to help kickstart your 2023 yearbook! Let’s work together to tell your school’s best story EVER!

Join us virtually in July for the opportunity to learn from an elite team of experts covering photography, design & layout, copywriting and coverage strategies – we’ve got you!

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Virtual Attendance: $75 per school


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Katie Moreno

Katie is an education consultant, as the founder of Organized Adviser. When she’s not nerding out over yearbooks, you can find her 50 feet deep scuba diving, collecting pins from every city she visits, or drinking too much iced coffee.

Mark Murray

Mark is the retired Director of Information and Instructional Systems for Arlington ISD, and Executive Director of the Association of Texas Photography Instructors.

Lori Oglesbee

Lori is the 2005 Max R. Haddick Texas Journalism Teacher of the Year and 2009 JEA National Yearbook Adviser of the Year, and has advocated for New Voices legislation and student press rights.


July 19

Katie Moreno

King Pica Learn the anatomy of a yearbook layout using the story of King Pica’s dream castle and his cute little family!

7 Elements of Design Learn the 7 elements of a well-balanced and intentional design.

Design Trends & Inspiration Take a deep dive into the latest design and content trends in the yearbook world.

Layout Generator Using the “puzzle piece” method, create page layout templates that turn into modules to showcase your content in the most effective way.

Building Your Style Guide Here’s where it all comes together! Decide what fonts, colors, and design elements will make up your theme this year and build a style guide for your staff to refer to when designing their pages. 

July 20

Mark Murray

A Great Publication Starts with Great Photographs Readers want to see great photos. That’s what creates award-winning publications. But it isn’t just up to the photographers. The entire staff needs to be ‘focused’ on this goal. Here is how to do that.

Understanding Exposure Shutter speed, aperture, ISO, white balance. The technical side of photography is just as important as the creative side. Here is a quick overview on how each of these impact the image you are capturing.

The Ins and Outs of Sports Photography Readers expect to see great sports photos in the publication. Here are some tips for selecting the right equipment and capturing both action and reaction moments to tell the story.

Basic Workflow for Photographs Consistency is the key to getting great looking photos in the publication. And keeping all of the photos organized for the year is a task all staffs should master. Learn some tips for doing both to make everyone’s life easier.

Using the Elements of Photo Stories on our Spreads Photographers have created photo stories since the dawn of photography. But the concepts and ideas behind a great photo story also applies to yearbook and newspaper spreads. Come learn ways to apply this to the pages being created for the publication.

July 21

Lori Oglesbee

Caption This Finish the story of what’s happening in the photograph with a complete caption.

Head of the Class Headlines draw the reader to the spread and provide specific information about an event or topic.

Take Me to Your Lead The lead hooks the reader to want to read the entire feature story. Let’s demystify the process.

Now Featuring Feature stories focus on people, not events. Write a narrative about a person involved in the event or affected by the topic.

Writing Tips Only two types of writers: good writers and quitters. If your feature story isn’t good, you quit before it was. These tips give you a head start to write a better story.


Join us July 19-21, and have the opportunity to chat live with our speakers and your local yearbook representatives. Unable to join live? No need to worry, all registered attendees will have access to the sessions for the 2022-2023 school year; you can watch on demand, or come back to refresh your favorite topics.