Meet Our Experts
Our Expertise = Your Success
Our team consists of seasoned professionals with extensive expertise in yearbook creation. They’re not just sales reps but knowledgeable guides in Adobe software, photography, marketing, and more. Dedicated to providing real-world, career-ready training, they help students master Adobe Creative Suite, capture perfect photographs, and design stunning layouts. Leveraging their skills, you can inspire and equip students with practical skills for success in today’s competitive world.
Consultants Living in Canada
BRAD EFFORD
Ontario
Brad’s favourite part of being a Friesens Print Sales Consultant is working with today’s talented students (aka tomorrow’s stars), be it with photography, layout and design, or journalism. He thrives on helping his schools create their own yearbook masterpiece.
CAROLINE CARON
Ontario/Quebec
Caroline’s yearbook career started in the late 1990s and is a self-proclaimed yearbook nerd! She loves beautifully designed yearbooks and thrives to help her schools’ yearbook experience be the best it can be!
CRISTIAN MEDIEROS
Ontario
Cristian has a background in photography and loves using his skills to help schools tell the story of their year through a lens. He loves being able to help students and teachers create a book of memories that will last them a lifetime!
ERICA SALEMINK
British Columbia
With a background and love of photography, Erica entered the world of yearbook with Friesens in 2008. Erica is honored to work with such a positive company and on the happiest school project…yearbook! She loves embarking on the year-long journey with her advisors/friends and their teams/classes.
HAMZA HIJAZI
British Columbia
Hamza has a passion for helping people create an experience that will live on for years to come. By working together, he helps students express their creativity, collaborate as a team, and make decisions that prepare them for their professional lives.
KYLE SASSMANN
Ontario
Kyle’s love of yearbooks started as a student at Dunbarton High School in Pickering, Ontario, which led him to enroll in the GCM Program at Ryerson (now the Toronto Metropolitan University), a B-Tech Degree focusing on the print industry. He helps schools create incredible pieces of work that will inspire and bring joy to schools for years to come.
LESLIE PERRING
Manitoba
Leslie loves capturing the culture and pride of schools, while preserving history for the future. She appreciates seeing the creative side of this generation and how they strive for excellence.
MIKE TOMLINSON
Ontario
Mike has been serving the needs of schools for over 25 years. Not only has he partnered with many schools to create amazing yearbooks, he has also made many friendships along the way. His goal is to use his industry expertise and knowledge to help yearbook teams create a great book their school can be proud of.
NABIL MOUALLEM
Alberta
Passionate about education, Nabil has partnered with schools and school boards, excelling in rolling out materials for curriculum changes and organizing school photography. He takes great pride in assisting schools with the creation of exceptional yearbooks.
SHAELYNN O’NEILL
Alberta
Shaelynn has a keen eye for design and a strong commitment to providing outstanding customer service. She specializes in helping schools craft visually stunning and memorable yearbooks with her top-notch training and service to advisors and students. She aims to equip teams with lasting skills and knowledge to create their ideal yearbook.
SHAWNA KISELL
British Columbia
Shawna’s passion for marketing, creativity communication, connectivity and customer service led to her desire to want to help school yearbook teams create books that will be cherished keepsakes. She loves working with yearbook teams and seeing their excitement as their books evolve!
SHEILA CONNOR
Atlantic Provinces
Sheila’s goal is to make sure each and every school she works with has a fulfilling and rewarding experience through their yearbook creation journey. She will help your school create a book that you will love both today and twenty years from now.
Consultants Living in the United States
ANGELA OWENS
Nationwide
Angela has over 20 years of experience providing yearbook services to the school photography market. Working with photography partners and independent yearbook representatives across the United States, Angela offers support as a yearbook sales coach and print broker to help studios grow their yearbook businesses.
ASHLEY KNUDSEN
California
Ashley has mastered the art of capturing memories and telling stories through vibrant and engaging yearbooks. She excels in assisting schools with design and marketing strategies, ensuring each yearbook not only looks amazing but also effectively reaches its audience.
KARINA LOPEZ
California
Karina is a dedicated yearbook consultant with over 17 years of experience. She not only brings expertise in yearbook creation but also equips students with career-ready skills that prepare them for the future. With Karina as your guide, you’ll gain valuable insights and confidence to create impactful designs.
KERRY NELSON
Minnesota & North Dakota
Kerry is a seasoned yearbook consultant, bringing over 35 years of experience to the industry. His passion lies in working with students to create a well-designed publication with excellent copy! His enthusiasm for the entire process is second to none, as he brings unequalled energy to the classroom.
LANA CHUNG & KEVIN PECK
California
This dynamic duo has over 18 years’ experience in helping schools create meaningful and budget-friendly yearbooks. They view the yearbook team as a unique opportunity to develop real-world skills such as teamwork, product creation, marketing, and sales, while also documenting the history of the school year. They are passionate about sharing their expertise and energy in the classroom!
LAURA SCHAUB
New Mexico
Laura has been a national education specialist for over 12 years. She previously served as the Executive Director of the Oklahoma Interscholastic Press Association at the University of Oklahoma, where she taught typography, design, desktop publishing, and photography. Prior to that she taught journalism and advised student publications for 22 years.
MATTHEW BOURGEOIS
Louisiana
Matt has dedicated over 20 years to the world of education and yearbook production. He is a seasoned expert in Adobe InDesign and Photoshop. Representing high school and college yearbooks across Louisiana and the Gulf South, Matt has honed his ability to capture memories and tell compelling stories through vibrant and engaging yearbooks.
SHELLY TOWNSEND
California
Shelly has over a decade of experience working with schools in California, helping them preserve their unique histories. From coordinating with students and faculty to oversee design and production, Shelly’s expertise ensures that each yearbook not only looks amazing but also effectively reaches its audience.
TAVON POURBAHRAMI
Texas
A Dallas native and graduate from the University of North Texas, Tavon’s career started in hospitality, television, and photography before having the opportunity to work with schools. He has been partnering with schools for over 10 years, helping them create fun, exciting, and timeless yearbooks. He loves photography, marketing, design, and conceptual development.
Let us teach a class for you!
Fill in the form below, and one of our experts will come to your school (virtually or in-person) to teach a class…for FREE!
Take a break and let us show you first-hand why Friesens should be your yearbook partner.