Meet Our Experts
Our Expertise = Your Success
Our team consists of seasoned professionals with extensive expertise in yearbook creation. They’re not just sales reps but knowledgeable guides in Adobe software, photography, marketing, and more. Dedicated to providing real-world, career-ready training, they help students master Adobe Creative Suite, capture perfect photographs, and design stunning layouts. Leveraging their skills, you can inspire and equip students with practical skills for success in today’s competitive world.
Consultants Living in Canada
BRAD EFFORD
Ontario
With strengths in photography, print production, and relationship building, Brad helps teams stay inspired, organized, and on track throughout the yearbook process. Schools appreciate his enthusiasm, creative insight, attention to detail, and commitment to student success.
CRISTIAN MEDIEROS
Ontario
With a background in photography and extensive experience using creative software, Cristian helps teams strengthen their photography, design, and production skills. Schools appreciate his reliability, hands-on support, problem-solving mindset, and commitment to being their go-to resource throughout the year.
ERICA SALEMINK
British Columbia
Erica works closely with advisors and students to create books that capture their school’s story and celebrate the people behind it. Drawing on years of experience, Erica shares practical advice, classroom insights, and creative ideas that help teams succeed. Schools appreciate her enthusiasm, adaptability, encouragement, and unwavering support throughout the yearbook process.
HAMZA HIJAZI
British Columbia
Hamza enjoys helping students and advisors bring their creativity to life while building yearbook programs that are both successful and affordable. With expertise in pricing, budgeting, and sales strategies, Hamza helps schools maximize value, increase pre-orders, and reach their yearbook goals.
KYLE SASSMANN
Ontario
One of Kyle’s favourite parts of the job is seeing the excitement when teams finally get their finished books in hand. Alongside his work with schools, Kyle teaches in the Graphic Communications Management program at Toronto Metropolitan University. His background in print production, design, budgeting, and workflow management helps yearbook teams navigate everything from big-picture planning to technical details.
LESLIE PERRING
Manitoba
Leslie enjoys helping schools create yearbooks that capture student life, school pride, and memories that will be treasured for years to come. She connects advisors and students with the resources, ideas, and support they need to build successful programs and create meaningful books. Schools appreciate Leslie’s practical guidance, creative insight, and ability to help teams stay organized throughout the yearbook process.
MARTHA KELLY
Ottawa & Montreal
Martha loves working with advisors and students to create books that capture meaningful memories and celebrate school communities. Known for her creative thinking and people-first approach, Martha enjoys helping yearbook teams bring their ideas to life.
MIKE TOMLINSON
Ontario
For Mike, the best part of the job is working with schools to turn ideas into finished yearbooks. As our Yearbook Print Consultant for Toronto, he helps advisors and students navigate the process from planning through production, providing practical support and solutions along the way. Schools appreciate Mike’s responsiveness, honest communication, reliability, and commitment to finding solutions that keep projects moving forward.
NABIL MOUALLEM
Alberta
Helping schools build strong, sustainable yearbook programs is what Nabil enjoys most. As Friesens’ Yearbook Print Consultant for Central and Northern Alberta and Saskatoon, he works closely with advisors to provide guidance, simplify the process, and help students create books they’ll be proud of for years to come.
SHAELYNN O’NEILL
Alberta
Shaelynn enjoys building relationships with advisors and students and helping them create yearbooks that capture the spirit of their school community. With a background in photography, design, and project support, she provides creative ideas, practical guidance, and reliable support from start to finish.
SHAWNA KISELL
British Columbia
Shawna enjoys working with yearbook teams to transform ideas into books that students will treasure for years to come. With a passion for design, photography, and storytelling, Shawna helps schools develop strong themes, create engaging content, and bring their vision to life from cover to cover.
Consultants Living in the United States
ANGELA OWENS
Nationwide
Angela supports the U.S. school photography market, helping customers grow their businesses through successful yearbook programs. With a strong understanding of the school photography industry, she provides practical guidance, dependable support, and quick answers when customers need them most.
ASHLEY RICHARDS
Central California
Ashley works with advisers and students to create successful yearbook programs while helping schools increase sales, strengthen marketing efforts, and create memorable books. Schools appreciate Ashley’s energy, creativity, encouragement, and commitment to supporting teams through every stage of the yearbook process.
KARINA LOPEZ
California
Karina loves partnering with advisers and students to create meaningful yearbooks that reflect their school communities. Drawing on years of experience in the yearbook industry, she helps schools navigate everything from design and storytelling to production and deadlines.
KERRY NELSON
Minnesota & North Dakota
Kerry enjoys building relationships with advisors and students, sharing his passion for writing and design, helping schools create yearbooks that tell meaningful stories, and helping students capture the moments that define their school year.
LANA CHUNG & KEVIN PECK
California
This dynamic duo has over 18 years’ experience in helping schools create meaningful and budget-friendly yearbooks. They view the yearbook team as a unique opportunity to develop real-world skills such as teamwork, product creation, marketing, and sales, while also documenting the history of the school year. They are passionate about sharing their expertise and energy in the classroom!
LAURA SCHAUB
New Mexico
Laura’s specialties include theme development, spread design, photography, and writing. With more than 12 years as a national education specialist, Laura brings extensive experience to the schools she serves. She previously led the Oklahoma Interscholastic Press Association at the University of Oklahoma, teaching typography, design, desktop publishing, and photography, and before that spent 22 years teaching journalism and advising student publications.
LEN QUINLAN
Northern California
Len helps schools build efficient, sustainable yearbook programs through practical guidance, technology expertise, and proactive problem-solving. Schools appreciate Len’s clear communication, ability to reduce stress, quick problem-solving, and steady support throughout the yearbook process.
MATTHEW BOURGEOIS
Louisiana
Matt helps schools navigate the yearbook process with practical guidance on organization, planning, theme development, and design. Schools appreciate Matt’s big-picture perspective, creative ideas, responsiveness, and ability to help teams stay focused on their goals. His experience in the classroom helps him provide support that’s both practical and relatable.
SHELLY TOWNSEND
Bay Area – California
Shelly enjoys helping advisers and students bring their yearbook vision to life while making the process organized, manageable, and enjoyable. With strong project management skills and a creative mindset, she helps schools create books that capture their unique story.
TAVON POURBAHRAMI
Texas
Tavon works with advisors and student teams to create successful yearbook programs through planning, design, photography, sales, budgeting, and production support. Schools appreciate Tavon’s honesty, transparency, responsiveness, and willingness to jump in wherever help is needed. He focuses on providing practical solutions and consistent support from start to finish.
Let us teach a class for you!
Fill in the form below, and one of our experts will come to your school (virtually or in-person) to teach a class…for FREE!
Take a break and let us show you first-hand why Friesens should be your yearbook partner.