July 24, 2020
What’s Happening in Friesens Marketing?
Odia Reimer, Corporate Marketing Manager
Change is afoot at Friesens, and if you have been following our story over the years, this is not a new thing for us. We are always shifting and changing to adapt to what is happening in the print landscape. Along with new equipment, one of the more recent changes is in Marketing. Up until this point, each of our divisions managed their own marketing strategies. We haven’t had a specific Corporate Marketing Manager … until now. We have adjusted the strategy and created a Corporate Marketing Department.
I would like to introduce you to the team:
•Odia Reimer – Corporate Marketing Manager
•Cindy Voth – Marketing Coordinator
•Shayleah Funk – Marketing Coordinator
•Pamela Hiebert – Marketing Coordinator
•Frances Brady – Internal Project Specialist
•Tracy Robertson – Copy Writing/Marketing Assistant
•Marge Driedger – Head Receptionist
As this is a new role at Friesens, as well as for myself, I’m excited to forge ahead into unchartered territory. I am reviewing the Friesens strategy, and looking at the best way to communicate the Friesens story beyond these walls and outside of Altona, to you our customers.
The way I see it, in everything we do, we are communicating the Friesens story. We are making and fulfilling promises at every touchpoint, in the way we answer the phone, the way we respond to emails, the way our programs interact with our customers, and the way we pack our boxes. With absolutely every interaction, we are telling our customers who we are and what they can expect from us. This is the communication that speaks louder than any brochure or business card, and it is critical to our role in Marketing and how we are going to help Friesens move forward in 2020.Is there more we can do? Of course! We have a long way to go in telling the intricate story of Friesens beyond these walls and outside of Altona. We need to have it resonate beyond us and out to the proverbial mountaintops, because we know that when people understand us and have a good experience, they are more likely to be a repeat customer and promote our business to others. When a customer chooses to place their trust in us, or someone applies for a job within our company, telling our story in the best way we can is not only beneficial to the overall performance of Friesens employees, but helps us improve our story for the future and for all of our stakeholders.