June 29, 2015
Welcome to Summer!
While the spring yearbook rush is over, our employee-owners are still very busy with many great trade books, coffee-table books, and other titles on the presses. After a significant drop off in book orders during the recession that started in 2008, we’re pleased to report that orders for printed books have roared back over the last few years (while sales of e-books have plateaued). This is proof that the love-affair with the printed page is alive and well and we’re pleased to fulfill the need.
Our pre-press staff are busy preparing school agendas and fall yearbooks for production in the coming weeks. If you still have pages to submit, get them submitted as soon as possible to ensure your delivery dates.
Because July marks the start of summer holidays and the birthdays of both Canada and the United States, I thought it might be fun to look at some things to do this summer.
Celebrate Canada Day and Independence Day
Given the concentration of Canada’s population along the border with the USA, many Canadians and Americans cross the border to enjoy fireworks and festivities on both July 1st and July 4th.
Take in a Music Festival
There are plenty of summer music festivals to keep you up and dancing. All the way from folk and country to jazz, there is something for everyone to enjoy.
Visit a National Park
You can find at least one national park in every province and territory in Canada, and in many parts of the USA. These parks are set aside to protect the natural environment of our beautiful country. With unlimited picturesque views and fresh air, it is easy to find a nice place to have a picnic.
Watch the Northern Lights
There is nothing more beautiful than watching the colorful Aurora Borealis dance across the sky. Grab some friends, a blanket, and a thermos of hot chocolate and lay out under the stars. Maybe you’ll see the Northern Lights.
There are countless campgrounds and provincial/state/national parks to spend your weekend exploring. Don’t forget to take your fishing rod along and catch some dinner!
While you are out exploring and adventuring this summer make sure you take pictures and maybe even keep a journal. Summer trips are perfect inspiration for writing and photography. What ever you choose to do with your summer, stay safe and have fun!
Yearbook Marketing Coordinator