Blog | I Love To Read Month 2024

February 07, 2024

I Love To Read Month 2024

February is I Love To Read Month, an annual celebration of literacy in Manitoba.  At Friesens, we believe it’s important to foster a love of reading in children, especially these days when digital and social media monopolize the majority of their free time.  As we are Altona’s largest employer, and in the business of making books, it’s our responsibility and honour to be part of this campaign every year!

Again, Friesens employee-owners are teaming up with our friends at Golden West to read to hundreds of Grade 2 students in 15 schools across six school divisions throughout the Pembina Valley.  Not only that, but all Grade 2 students will receive a copy of this year’s book “Fishing with Grandma” by Susan Avingaq and Maren Vsetula and illustrated by Charlene Chua (published by Inhabit Media, an Inuit-owned publishing company that aims to promote and preserve the stories, knowledge, and talent of northern Canada). 

We’re excited to get into the classrooms and bring such a unique book to the students!

Friesens employee-owner Carol Hildebrand reading to the students at Gretna Elementary School
(photo courtesy of Golden West/PembinaValley Online)