Pantone’s 2024 Colour of the Year
Colour us excited…the Pantone 2024 Colour of the Year is PEACH FUZZ!
Each year, the experts at the Pantone Color Institute ask themselves, “if we could visualize the year ahead, what color would it be?” They comb through high-fashion runways, interior design trends, pop-culture moments and human psychology to make their pick.
According to their research, the colour that will come to define 2024 is “Peach Fuzz”, a colour they say is a light and fruity tone that conjures peace and serenity. “We’re going through a lot of turmoil in our lives, and we have a need for a colour that’s nurturing,” Pantone colour specialist and Executive Director Leatrice Eisman told CNN. “It’s a warm and cozy shade, and it’s very tactile. We feel that at a time like this, tactility is really important…to touch other people and gather them into our homes.” She goes on to say, “We think of peach as being a significantly nostalgic colour. More frequently a woman’s colour. And yet it has been adapted and gathered into men’s clothing and surroundings. I think that speaks to the modernity of the shade.” (For visual evidence of the growing male appreciation for peach, look no further than Dwayne “The Rock” Johnson’s peach coloured Dolce & Gabbana satin tuxedo jacket).
Considering adding Peach Fuzz to your yearbook? Good call…it adds a sense of organic brightness! Pair it with a rich navy for a classic look, or go bold with a peach – orange combination. Combining peach and aqua creates a dazzling and serene feel, while a pairing of peach and purple creates a bright punch.
PANTONE PEACH FUZZ: 10-1023 TCX
CMYK: C-0 M-26 Y-37 K-0
HEX: #fcc59f
RGB: R-252 G-197 B-159
CAPS Convention 2023
Friesens and FriesenPress are looking forward to attending the CAPS Convention 2023, December 10 – 12 in Quebec City! The CAPS network represents over 400 keynote presenters, facilitators, trainers, authors and coaches across the country. There have been a number of members that we have worked with over the years, and we are excited to see them…and others we have yet to meet. Books can elevate your business and amplify your message, so be sure to stop by and say hello.
On hand from Friesens Corporation will be Dominic Papineau, our Quebec Sales Representative who, from a young age has been immersed in printing as his father owned a printing company. Having officially started his printing career in 1993 he has grown with the industry and has a thorough understanding of the needs and challenges authors and publishers face. Dominic joined Friesens in 2004 and now has 30 years of experience to support you in your next project.
Tammara Kennelly, President of FriesenPress will be attending CAPS as well, and will be conducting a “Meet the Expert” session, titled “Navigating the Self-Publishing Landscape” on Monday, December 11. Tammara has been President of FriesenPress since 2012, and she has been instrumental in shaping the company into the premier publishing option for the thousands of authors it serves today.
For more information on the CAPS Convention, visit their website!
Choosing Colours Like a Boss
With so many colours under the sun, it may feel like choosing the perfect colour palette for your school’s yearbook will be impossible. But we assure you, it doesn’t have to be! You don’t have to be a designer or colour expert to create a great colour palette. Read on…we’re going to share some tips on how to choose the right colour combinations, and hopefully inspire you with some colour palettes we can’t resist!
First things first…if you don’t have one already, get a colour wheel! A colour wheel, or colour circle, is a circular arrangement of colours organized by their chromatic relationship to one another. It helps a lot when creating colour palettes, and it’s easier to use than it may look, we promise! With the colour wheel, you can easily create complimentary, monochromatic, analogous, neutral, or triad colour palettes. There are also lots of great online colour wheels you can access.
A complimentary colour palette uses colours directly across from each other on the wheel, like red and green, orange and blue, and yellow and purple. Shades and tints (darker and lighter) of a colour come into play here…as long as the colours belong to complimentary colours, or hues, the shade or tint you choose doesn’t matter.
Monochromatic colour palettes are pretty straightforward…its one where the whole palette is based off of one core colour; for example, one using five shades of blue. This can create a sophisticated and modern book design.
An analogous palette is one where the colours in the palette are all next to each other on the colour wheel. These tend to deliver a warm or cool look to your book since most analogous colours fall in either the warm (red, orange and yellow) or cool (green, blue and purple) side of the wheel. Analogous palettes create a look of unity and coordination.
Like monochromatic, a neutral palette is pretty easy to decipher as well…like grays and taupes. On their own, not incredibly exciting, but add an accent colour, like your school colour, can liven things up!
Finally, a triad colour palette has three colours that are equidistant to one another on the wheel…like red, yellow and blue. Be sure to play with different shades and tints to find what works for you!
A few “colour best practices”:
- Start with your boldest colour choice first. From there, you can easily match the supplemental colours! A good place to start is your primary school colour.
- Keep it simple. Picking great colours is one thing but using them effectively is another. You don’t want to start piling colours into your design and then having it all fall apart! Generally, between three and five is best.
- Use a 60-30-10 rule. This will help you balance colours, allowing you to move comfortably from one focal point to another. It’s also easy to use: 60% is your dominant hue, 30% is your secondary colour, and the last 10% is for an accent colour. Keeping things balanced will be cleaner to the eye and more comfortable in your readers’ brains!
- If you’re using dark or light colours be sure that your text is clear and readable. On dark backgrounds choose a light shade (or white), and on light backgrounds opt for a dark (or black) colour.
- Whatever you end up choosing, remember consistency is key!
That all being said…rules are made to be broken. Colour is meant to be fun and expressive, so don’t be afraid to experiment. Even if your colour choices don’t follow the “best practices”, they can still look great together.
Need some inspiration? Here are some colour palettes we are loving right now!
Essential Gifts for the Book Lover
BECOMING A MATRIARCH – Helen Knott
Knopf Canada / Penguin Random House
GENRE: Non-Fiction, Memoir
When matriarchs begin to disappear, there is a choice to either step into the places they leave behind, or to craft a new space.
“Knott lays out that which all Indigenous women know and feel on a cellular level…we are only here because of the women, the matriarchs, the warriors, the survivors, the courageous ones, the fierce ones, the loving ones who came before us. Beautifully, tenderly Knott maps out for the reader the intrinsic way Indigenous women lift up, celebrate, and support one another.”
~ Nahanni Fontaine, Member of the Legislative Assembly of Manitoba
BECOMING ‘YOU’ FOR WOMEN – Wendy Turner-Larsen
FriesenPress
GENRE: Self-Help, Motivational
This book is the must-have kit for women who are ready to take the leap to become who they really are.
“Wendy Turner-Larsen’s commitment to quality learning and living is apparent in this book that is chock-full of insightful, thought-provoking and helpful information.”
~ Dr. June Donaldson, International Business Consultant
BLACK WING – David Campiche
FriesenPress
GENRE: Action-Adventure, Indigenous
Black Wing is a banquet for the senses, a symphony for the emotions, an elegy for what’s gone, and a clarion call for what needs to be done.
“I found it to be an incredible journey through moments of past and present history. Black Wing is a must read.”
~John Joseph, Native American Spiritual Leader
DOPPELGANGER: A TRIP INTO THE MIRROR WORLD – Naomi Klein
Knopf Canada / Penguin Random House
GENRE: Non-Fiction, Politics
What if you woke up one morning and found you’d acquired another self…a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against?
“There is something hopeful in this project, in its sheer intellectual ambition and range, its effort to pick apart and decipher the absurdities and ironies of our political derangement, which almost no other writer could pull off. If I had to name a single book that makes sense of these last few dark years, it would be this one.”
~ Katie Roiphe for The New York Times
EVERYONE HERE IS LYING – Shari Lapena
Penguin Random House
GENRE: Fiction, Mystery, Thriller
A gripping new thriller from the #1 Sunday Times bestselling author, filled with secrets, guilt, and suspicion around every corner.
“The most addictive book I’ve read in ages…so slick and disquieting and clever. Just brilliant.”
~ Lisa Jewell, New York Times bestselling author of The Family Remains
FIRE WEATHER: A TRUE STORY FROM A HOTTER WORLD – John Valiant
Knopf Canada / Penguin Random House
GENRE: Non-Fiction, Science, Environment
A stunning account of a colossal wildfire that collided with a city and a panoramic exploration of the rapidly changing relationship between fire and humankind. This is a 2023 National Book Award Finalist for Non-Fiction.
“Grips like a philosophical thriller, warns like a beacon, and shocks to the core.”
~ Robert Macfarlane, bestselling author of Underland
GO AS A RIVER – Shelley Read
Doubleday Canada / Penguin Random House
GENRE: Historical Fiction
A sweeping, heart-stopping epic of a young woman’s journey to becoming, set against the harsh beauty of mid-century Colorado.
“Hard to believe this novel is written by a debut author. From the very first page, the writing and the story drew me in and I found myself engrossed in the story immediately. It’s also a book I continue to think about after I read the last page.”
~ The Bashful Bookworm
I WILL FIND YOU – Harlan Cobin
Grand Central Publishing / Hachette Book Group
GENRE: Thriller, Mystery
An innocent father serving life for the murder of his own son receives evidence that his child may still be alive, and must break out of prison to find out the truth.
“Riveting, thrilling and suspenseful! The writing is sharp and tight. The characters are tormented, resourceful and determined. And the plot is an intense, mysterious tale filled with twists, turns, mayhem, coercion, politics, power, obsession, lies, secrets, deception, and murder.”
~ whatsbetterthanbooks.com
LONE WOMEN – Victor LaValle
One World / Penguin Random House
GENRE: Horror, Historical Fiction
Blue skies, empty land…and enough room to hide away a horrifying secret. Or is there? Discover a haunting new vision of the American West.
“LaValle’s Lone Woman deftly weaves history, horror, suspense and the perspectives of those rarely recorded in the West. It’s an apt invocation in a novel centered on marginalized women in the American West who are finding ways to do more than just survive.”
~ Chanelle Benz for the New York Times
MOON OF THE TURNING LEAVES – Waubgeshig Rice
Penguin Random House
GENRE: Horror, Science Fiction
A 2023 National Bestseller, this is the highly anticipated sequel to Moon of the Crusted Snow. When the world goes dark…how will you survive?
“Like its predecessor, Leaves smoulders with mounting tension, punctuated by flashes of shocking violence. But from the opening scene…a joyous birth and traditional naming ceremony…Rice reminds the reader that regeneration can always follow disaster.”
~ Michelle Cyca for the Globe and Mail
MOONLIGHT SERENADE – Gordon Wallace, Ph.D.
FriesenPress
GENRE: Self-Help, Psychology
AGING – You can run from it, but you can’t hide, so the inevitable question is HOW ARE YOU GOING TO MEET IT?
“…this much-needed book serves as a practical support for those in their later years. Highly recommended!”
~ Diana Winston, Director of Mindfulness Education, UCLA Mindful Awareness Research Centre
OLD BABES IN THE WOOD: STORIES – Margaret Atwood
McLelland & Steward / Penguin Random House
GENRE: Short Stories
A dazzling collection of short stories from Margaret Atwood that look deeply into the heart of family relationships, marriage, loss and memory, and what it means to spend a life together.
“Old Babes in the Wood is touching, smart, funny, and unique in equal measure. Atwood, who’s always had her finger on the pulse of modern society, tackles everything from love and the afterlife to the importance of language and the pandemic. Throughout all these stories, Atwood’s usual wit is always present, and she offers plenty of memorable characters and lines.”
~ Gabino Iglesias for NPR
ON CONSTANCE – Karin Konoval
FriesenPress
GENRE: Non-Fiction, Memoir, Travel
A memoir of a journey to and through the remarkable city of New Orleans, finding resonance and ultimately joy in the most unexpected encounters and unlikely places.
“Read this book, laugh and smile with a real storyteller. You’ll be booking your flight to New Orleans, listening to Karin read it to you on the flight. Wonderful!”
~ Chris Carter, creator of The X-Files
RIVER MUMMA – Zalika Reid-Benta
Penguin Random House
GENRE: Fantasy, Mythology
An exhilarating contemporary fantasy novel about a young Black woman who navigates her quarter-life-crisis while embarking on a mythical quest through the streets of Toronto.
“Wholly original, remarkably crafted, and unmatched in voice, atmosphere, and action, River Mumma should be on every must-read list this season. I loved this book!”
~ Cherie Dimaline, bestselling author of VenCo
SHE WHO BURNS – Myrl Coulter
FriesenPress
GENRE: Fantasy, Mythology
With its vivid cast of compelling women, this book offers a powerful, fast-paced, engaging story that seizes the heart and doesn’t let go.
“Riveting family saga with themes of female empowerment creatively tied to tarot lore…a timely, poignant novel.”
~ Kirkus Reviews
THE BITTLEMORES – Jann Arden
Penguin Random House
GENRE: Fiction, Mystery
A heartfelt, comedic, and deeply satisfying debut novel by singer-songwriter Jann Arden. This novel digs into how people come to be so cruel, but it also glories in the miracle of human kindness.
“Readers will have to decide for themselves how easily they can reconcile the whimsy of talking cows with Arden’s unflinching depiction of kidnapping, domestic abuse, and alcoholism. Readers up for an off-kilter mystery will have a tough time letting go of this one.”
~ Publishers Weekly
THE COVENANT OF WATER – Abraham Verghese
Grove Press / Grove Atlantic
GENRE: Historical Fiction
A stunning and magisterial new epic of love, faith, and medicine, set in Kerala and following three generations of a family seeking the answers to a strange secret.
“It’s one of the best books I’ve read in my entire life. It’s epic. It’s transportive. Many moments during the read I had to stop and remember to breathe. I couldn’t put the book down until the very last page. It was unputdownable!”
~ Oprah Winfrey
THE DEFECTOR – Chris Hadfield
Mulholland Books / Hachette Book Group
GENRE: Thriller, Science Fiction
From author, astronaut, and fighter pilot Chris Hadfield comes a riveting new thriller perfect for fans of Top Gun and The Hunt For Red October.
“Rich with insider detail and political intrigue drawn from real events, The Defector is a propulsive thriller from a growing master of the genre, filled with the nerve-shredding rush of aerial combat as it could only be told by one of the world’s best fighter pilots.”
~ Goodreads
THE MANOR HOUSE – Gilly Macmillan
William Morrow & Company / HarperCollins
GENRE: Thriller, Mystery
From the New York Times Bestseller Gilly Macmillan comes the terrifying story of what can happen after all your dreams come true.
“The Manor House is a thrill ride with twists and turns you could never see coming. Be transported, but never become too complacent. With this book, you never know who to trust.”
~ Tierney Linton for Novels Alive
THE WHISPERS – Ashley Audrain
Pamela Dorman Books / Penguin Random House
GENRE: Thriller, Mystery
From the author of The Push comes a page turner about four suburban families whose lives are changed when the unthinkable happens…and what is lost when good people make unconscionable choices.
“With her second novel, Audrain has taken command of what might be called the suburbs-and-secrets genre. The book isn’t high-concept, narrative driven fiction, but a thoughtful, character-driven examination of contemporary morality and beliefs, in this case around motherhood, family, sacrifice and uncertainty.”
~ Robert J. Wiersema for The Toronto Star
THIS OTHER EDEN – Paul Harding
W.W. Norton & Company
GENRE: Historical Fiction
A novel inspired by the true story of the once racially integrated Malaga Island off the coast of Maine, This Other Eden was a 2023 National Book Award Finalist for Fiction.
“Based on the history of an actual Maine island, This Other Eden tells a tragic story. But Harding’s finely wrought prose shows us a community that refuses to see itself through the judgmental eyes of others, a society composed of people who give their neighbours the same latitude to go their own way that they claim for themselves. It closes on a note of determined hope, with an emblem of continuity and endurance held high above the waters that separate Apple Island from the censorious mainland.”
~ Wendy Smith for the Washington Post
UNDISPUTED: A CHAMPION’S LIFE – Donovan Bailey
Penguin Random House
GENRE: Sports, Biography
A memoir of Olympic glory, the value of mentorship and the courage to champion your own excellence from the long reigning “World’s Fastest Man”, Canadian sprinting legend Donovan Bailey.
“(Bailey) hasn’t lost any of the old combative spirit as he looks back on life in the fast lane. No matter what misgivings Undisputed might create about the geniality of its author, Donovan Bailey has ultimately delivered a bracing counter-narrative to any sense that Canadian track and field is or was perfectly managed.”
~ David Giddens, CBC Sports
VenCo – Cherie Dimaline
Penguin Random House Canada
GENRE: Fantasy, Paranormal
A wickedly subversive, deliciously imaginative, deeply feminist novel of contemporary witches on the rise.
“In case it’s not clear from the description, VenCo is an absolute thrill ride of a book, a page turner of the highest order. It is also, as one would expect from Dimaline, a smart book. [It is] a powerful and unique reading experience, threaded through with humour and peril. It’s a perfect novel for a winter’s day, because sometimes, our reading needs a touch of magic.”
~ Robert J. Wiersema for The Toronto Star
Adobe Express Guide to AI Text Effects
Earlier we shared with you how to get the most out of generative AI text-to-image using Adobe Express (if you missed it, read it here). Here we’ll go over some of Adobe’s best practices for the text effects feature, including where to find it and how to write the most effective prompts to produce unique and high-quality effects.
HOW TO FIND TEXT EFFECTS IN ADOBE EXPRESS
From the Home page, start with a blank canvas, then click TEXT on the left panel. At the bottom left of the screen you’ll see a box that says “Text Effects – Add stylized text effects”. Click that and a bunch of presets from Adobe will pop up. Choose one of the presets and starter text will be added to your canvas.
From here, you can change the text to whatever you need it to be, then customize the text. In this example, we’ve changed the word pink to GIRAFFE and replaced “soft pink peony petals” in a realistic look with “giraffe skin” done as a pencil sketch. You can also change the base font…we started with Cooper Black, and changed it to “Postino”. Finish it off by adding an image if desired, and you’re done!
So how do you write effective prompts to get the look you want? It’s very similar to the instructions given in our earlier “Getting The Most Out Of Adobe Express and Generative AI” blog post. When working with text effects Adobe gives you a preset text effect prompt. Play around with switching up the fonts and the wording of the presets.
Don’t forget…you’re downloading your new font into DesignIt as a PDF, so if you need to modify or change the font you will need to go back into Adobe Express to do so!
If you have any troubles, don’t hesitate to reach out to your Customer Service Representative who will happily give you a hand! Check out these Adobe Tutorials to learn more about what you can do with text in Adobe Express:
6 Ways To Make A Statement With Firefly AI Text Effects
How To Use Text Effects to Create An Extraordinary Headline
Make Text Stand Out With Shapes, Shadows, and Cutouts