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Writing That Connects

| Yearbooks

Every great yearbook tells a story…your school’s story!  But before you dive into writing those unforgettable moments, there are a few key things to keep in mind.  These writing tips will help you create content that’s clear, engaging, and meaningful!

KNOW YOUR PEOPLE

Before you start typing, ask yourself:

  1. Who’s writing the content?
  2. Who’s reading it?
  3. What are we writing about?

Your yearbook team are the bridge between the school year and the students who’ll be flipping through these pages for years to come.  The way you tell your story should reflect your school’s unique vibe.

KEEP IT SIMPLE

Use short, clear sentences that are easy to follow.  Keep paragraphs under 40 words and write like you’re having a conversation…friendly and natural…but keep grammar clean.  And skip the slang!

BE SPECIFIC

Instead of saying “many students joined”, say “42 students joined the club this semester.”  It’s clearer and more engaging!  And skip vague phrases like “this year” or your school’s name…it’s already understood in your yearbook context.

THINK LIKE A JOURNALIST

Write in third person and past tense…after all, the year will be over by the time the book is printed.  Captions are the exception; they should be in present tense since photos freeze a moment in time.  Stick to the facts, quote sources accurately, and aim for balance by showing both sides of the story.

Let’s turn the page on boring yearbooks and write a new chapter…let Friesens show your class how to make every word count! Fill in the form below and one of our expert storytellers will talk to your classroom to inspire, guide, and ignite your students’ creativity.

What would you like us to teach?(Required)