~ by Kerry Nelson, Yearbook Print Consultant, Minnesota & North Dakota
Great yearbook stories don’t just happen, they’re built on strong interviews. Whether writing a feature or crafting captions, a good interview gives you the details you need and the quotes that make your story come alive.
Here are some practical tips to help you nail the interview process:
PICK THE RIGHT SPOT
Choose a quiet, comfortable location. When your interviewee feels relaxed, they’ll be more open and at ease answering your questions.
COME PREPARED
Have a list of questions ready that relate to your topic. But don’t be afraid to go off script if the conversation takes an interesting turn! Your questions are a guide, not a rulebook…you can go back to them if needed.
ASK OPEN-ENDED QUESTIONS
Skip the yes-or-no questions. Instead, ask questions that encourage detailed answers. For example, “What inspired you to join the team?” This approach gives you richer material for your story.
NOTICE THE DETAILS
If you’re interviewing someone in their home or office, pay attention to the surroundings. These details can add color to your story. For example, “Coach Johnson leaned back in her chair beneath six state championship plaques displayed proudly on the wall.”
LISTEN LIKE YOU MEAN IT
Be attentive. Maintain eye contact, ask follow up questions, and put your phone away (unless you’re using it to record the interview). Paraphrase their answers to confirm you know what they’re saying…this builds trust and accuracy.
KEEP QUOTES AUTHENTIC
Never make up a quote! Always use the subject’s exact words. Authenticity matters.
DOUBLE CHECK NAMES
Spelling counts! Verify the first and last name of your interviewee before you publish.
Remember, strong interviews lead to strong stories. When you gather thorough information and memorable quotes, your yearbook will shine with content that truly matters!
Kerry Nelson is your Print Consultant for Minnesota and North Dakota. He believes serving you as a print consultant is so much more than the title…he prides himself on building relationships with yearbook advisers that is based on integrity. When he is not in schools or on the road, he enjoys all types of sports as well as fishing with his sons and grandsons.
