Since opening its doors in 2006, Gallery in the Park has grown into one of Southern Manitoba’s most treasured cultural destinations. Its evolution…from a historic home to a vibrant gallery and sculpture garden…has been shaped in no small way by the steadfast support of Friesens Corporation.
This year, Friesens’ 2024/25 contribution of $25,000, including $15,000 dedicated to the Sculpture Fund, continues a long tradition of community investment that stretches back decades. For Altona and the surrounding region, this partnership isn’t just about funding, it’s about nurturing creativity, culture, and connection.
A PARTNERSHIP ROOTED IN HISTORY
The bond between Friesens and Gallery in the Park reaches back to the days of the Schwartz Heritage House. Former mayor and current committee chair Al Friesen has watched the gallery’s journey unfold firsthand.
“I’ve witnessed how the Schwartz Heritage House, and now Gallery in the Park, have benefited from the financial support and encouragement of Friesens leadership, dating all the way back to retired President and CEO David Friesen and his father, D.K. Friesen,” he shared. “Successful organizations rely on financial, organizational, and volunteer support, and Friesens has provided all three.”
Friesens played a pivotal role in the Heritage House’s transformation from a historical site into a community-owned art space. Early champions like David Friesen helped establish the foundation for what would become a flourishing cultural hub.
MORE THAN FINANCIAL SUPPORT
Over the years, Friesens’ commitment has extended far beyond donations.
Retired staff member Steve Penner and VP of People & Culture Odia Reimer provided artistic leadership, serving in roles that helped shape the gallery’s early identity. Their personal works were even displayed in early exhibitions, helping give the gallery credibility among Manitoba artists.
Today, Penner continues to serve on the sculpture acquisition committee, joined by retired Gallery in the Park executive Frank Friesen and Friesens chairman of the board Curwin Friesen. Together, they help guide the growing collection that delights visitors each year.
One of Friesens’ most symbolic contributions sits at the gallery’s entrance: an original Leo Mol sculpture gifted to the site. It stands as a lasting reminder of the company’s belief in the gallery’s mission.
IMPACT THAT EXTENDS ACROSS THE REGION
Annual contributions from Friesens help expand the sculpture garden, maintain operations, and support special events and upgrades. These investments have helped the gallery become a vibrant gathering place for people of all ages.
From art shows featuring celebrated Manitoba creators to silent discos, outdoor concerts, community markets, youth art exhibits, and even handcrafted Remembrance Day displays, the gallery’s programming continues to broaden and inspire.
“The Gallery has become a catalyst for residents from Altona and beyond to enjoy quality art in their home community,” Al noted. “Friesens’ ongoing donations also attract interest from other potential donors, allowing us to make significant progress on our Master Plan for the sculpture garden.”
The ripple effect is clear: stronger engagement, enriched cultural life, and steady growth in the region’s arts scene.
A LEGACY BUILT ON ENCOURAGEMENT
Some of the most meaningful moments come from simple acts of support. Al recalls one from the 1980s, back when the Heritage House committee struggled to gain momentum.
“D.K. Friesen sent a $500 cheque and included a note that said, ‘It looks like you could use some encouragement.’ At that point, we had no money and not much momentum. His gesture spoke volumes.”
That spirit of encouragement continues to guide Friesens’ investment in the community today.
LOOKING AHEAD
As Gallery in the Park carries out its Master Plan, the grounds will continue to evolve—adding new sculptures, expanding green spaces, and creating more opportunities for people to engage with art in meaningful ways.
Friesens is proud to remain a part of this journey. By championing creativity, supporting artists, and believing in the value of cultural spaces, the company continues to set a high standard for community leadership.
