~ by Jayden Nickel, Yearbook Customer Service Manager
At Friesens, we’re always looking for innovative ways to help schools connect with the parents and increase yearbook sales. That’s why we’re excited to offer our Direct to Parent Email Program, a proven strategy that’s already helped many schools see an average 20% increase in yearbook sales since its launch in early 2024.
What Is It?
The Direct to Parent Email Program is a bi-weekly email campaign sent directly to parents on behalf of the school. These emails include a clear call-to-action with a “Buy Now” button that links to the school’s online store. For schools that sell yearbooks in person, we tailor the messaging accordingly.
Free for All Schools
We’re thrilled to offer this service free of charge for the 2025–26 school year. All schools need to do is provide a list of parent email addresses, and we’ll take care of the rest. If schools want to customize the email content, we offer a $400 customization package that can be added to their quote. Just give us two weeks’ notice for any custom requests.
How It Works
- Schools submit parent email lists.
- Friesens deploys bi-weekly emails throughout the school year.
- Emails link directly to the school’s online store.
Why It Works
This program simplifies the buying process for parents and keeps yearbook sales top-of-mind. It’s part of our broader effort to support schools with automated, targeted marketing that drives results.
Ready to Get Started?
If you’re a school interested in joining the program, reach out to your Friesens sales rep. We’ll get you set up quickly and help you make the most of this opportunity.
Not a Friesens customer? Now is the time to consider switching…our team is ready to show you how Friesens can elevate your yearbook program with expert support, streamlined tools, and fabulous results. Let us help you make your next yearbooks the best ones yet!
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