February 25, 2020
Introducing PANTONE 19-4052 Classic Blue! The Pantone Institute describes Classic Blue as a colour that instills calm, confidence, and connection. This enduring blue hue highlights the desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Suggestive of the sky at dusk, Classic Blue is a timeless hue that is elegant in its simplicity.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.
In the words of Leatrice Eisemen, Executive Director of the Pantone Colour Institute. “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”